“As Craig Federighi, Apple’s SVP of software engineering, said during Apple’s Tuesday media event, ‘What’s most important to us is seeing Mavericks in as many hands as possible,'” John Paczkowski reports for AllThingsD. “CEO Tim Cook echoed this remark later, and refined it: ‘We want everyone to have access to all our best features.'”

“So, Apple wants its Mac customers — all of them — to have its latest desktop operating system. And it wants this not so much because it’s good for consumers — though obviously it is — but because it’s good for Apple,” Paczkowski reports. “Ultimately what the company is doing here is using software as a means to sell premium hardware. ‘The era of charging separately for hardware and software and expecting the user to assemble and install them is coming to an end,’ said Yankee Group VP Carl Howe. ‘As of today, Microsoft now remains the last and only company that explicitly sells its operating system separately from a hardware product. I believe that users will increasingly see buying hardware and software from different vendors making as much sense as buying your car engine and transmission from different companies.””

Much more in the full article here.

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