“The Surface RT writedown came shortly after Microsoft slashed the price of its Surface RT tablets by $150 each,” Seitz reports. “The new discounting action raises the question of whether Microsoft will have to record another big loss, this time for its Surface Pro inventory.”
Seitz reports, “The Verge reported the price cuts on Sunday, noting that they will be rolled out in the U.S., Canada, China, Hong Kong and Taiwan this month… Microsoft launched its Surface Pro tablets on Feb. 9 in the U.S.”
Read more in the full article here.
MacDailyNews Take: Abject failure.
[Thanks to MacDailyNews Reader "Rainy Day" for the heads up.]
Microsoft’s Surface sales figures are in, and they’re a total disaster – July 30, 2013
Microsoft earnings, sales badly miss expectations; $900 million inventory writedown on Surface tablet flop – July 18, 2013
Gartner: Apple to overtake Microsoft in total OS sales in 2015 – June 25, 2013
Apple Macintosh owns 45% of PC market profits – April 16, 2013
Steve Jobs’ revenge – April 12, 2013
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Gartner: PC Market posts 11.2 percent decline in Q113; Apple Mac sales up 7.4 percent in U.S. – April 10, 2013
IDC: PC shipments post the steepest decline ever in a single quarter, down 13.9% in Q113 – April 10, 2013