“Microsoft is looking to make a bigger splash in the education segment for both its hardware and search divisions, offering schools the ability to earn free Surface RT units in exchange for regular use of its Bing search platform,” Kevin Bostic reports for AppleInsider.

“The firm announced on Wednesday a new Bing for Schools pilot program for more than 800,000 students in the Los Angeles Unified School District, Atlanta Public Schools, Fresno Unified School District, Detroit Country Day School, and a few other school districts,” Bostic reports. “With the new program, Microsoft will be providing an ad-free, privacy-enhanced Bing search experience for students and faculty. In this sense, the firm will be taking on Google, which dominates the Internet search industry in both market and mind share.”

Bostic reports, “The Surface RT units come in as an incentive to get students using Microsoft’s search option.”

Read more in the full article here.

MacDailyNews Take: The only incentive Microsft is providing is for parents to move their students to competent school systems.

[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]

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