“Apple is winning, and it really wants its competition to know it,” Ricardo Bilton writes for VentureBeat.

“One of the most notable things about the company’s presentation in San Francisco today is just how eager Apple was to stick it to its rivals — particularly Microsoft — at every turn,” Bilton writes. “Not only did Apple question the validity of hybrid devices like the Surface, but the company also took a dig at two of Microsoft’s biggest revenue streams — operating system upgrades and productivity software. Apple may be already burying Microsoft in the hardware department, but it’s also going out of its way to stretch that domination to software as well.”

“One of the more obvious anticompetitor comments came from Apple CEO Tim Cook himself, who laid a major burn on devices like Microsoft’s ‘sorta-tablet, softa-PC’ Surface,” Bilton writes. “While the Surface is core to Microsoft’s future as a devices and service’s company, in Cook’s eyes it’s the kind of device that shows that other companies aren’t quite ready to completely embrace the post-PC world, where people are typing on virtual screens rather than physical keyboards.”

Our competition is different: They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next? I can’t answer that question, but I can tell you that we’re focused. – Apple CEO Tim Cook, October 22, 2013

Much more in the full article here.

MacDailyNews Take: Kick ‘em in the teeth, Tim! Then do it again and again until no teeth remain.

Tim Cook is charged with completing Steve Jobs’ master plan:

[Apple is] chasing after an outlandish Stevian dream: to take back the computer business from Microsoft… Like all the best fights, this one is personal. Steve Jobs is going to best Bill Gates. This fight is Shakespearean, elemental, and emotional; watching it unfold should be the most fascinating business story of this young millennium.Jeffrey S. Young and William L. Simon, iCon Steve Jobs: The Greatest Second Act in the History of Business, 2005