“Microsoft has done virtually nothing to add consumer appeal to the Surface 2,” Reed reports. “Throughout its presentation on Monday the company kept stressing that the Surface 2 was a tablet for people who want to be ‘productive,’ and emphasized that it came with the full Microsoft Office Suite… People who need to use Office at home can do so by bringing their laptop home with them. What they will not do, however, is spend $450 on a tablet for their own personal use just because it comes with Office. In fact, they are probably buying a tablet for their own personal use as a way to escape Office and other work-related productivity software.”
“The Surface 2′s other problem is Windows RT itself… The Surface RT was a commercial flop, OEMs fled from Windows RT and app developers are less than enthusiastic about making apps for it,” Reed reports. “Simply making hardware upgrades and implementing very small a price cut to the Surface 2 would have been an acceptable strategy if the original Surface RT had been even a modest hit. But it wasn’t a modest hit: It was a massive bomb that forced Microsoft to write off $900 million.”
Read more in the full article here.
MacDailyNews Take:Flop 2. Balmy’s still in charge and he’s back for more! In theaters this Friday (on DVD later that same evening in Costco’s nationwide).
Actually, this isn’t Flop 2, it’s actually something like Flop 8 (and that’s being charitable; we’ll leave out MS Bob and some other fiascos).
Only Microtanic would ram the iceberg at full steam once (Vista), then back up and repeatedly slam its battered, broken hull again (Zune), and again (Kin ONE), and again (Kin TWO), and again (8ista), and again (Surface RT), and again (Surface Pro), and again (Surface 2)… Sink already, eyesore.
Any random person picked off the street could run that joke of a company better (except for Stephen Flop, er… Elop, which is why he’ll very likely be Microsoft’s next CEO).