“It’s now 16 months since Apple released the fourth iteration of its Apple TV, and in that time I’d love to say that it has come of age, with new applications making it a must-have presence underneath your television,” Ian Betteridge and David Court write for Alphr. “I’d like to say that – but in truth, at this point, I just can’t.”

“Despite the promise of the hardware and of an iOS platform for the big screen, at the moment there’s no compelling reason to buy the Apple TV unless you’re someone who lives in the Apple content eco-system,” Betteridge and Court write. “Want 4K streaming? You’ll need to buy an Amazon Fire TV box instead.”

“The biggest change, though, is to the Apple Remote. Gone is the tiny, silver thing that you inevitably lost down the back of the sofa, and in its place comes a slightly larger, sleek, black glass and metal remote, which you’ll probably also lose down the back of the sofa,” Betteridge and Court write. “It’s also afflicted by some annoying quirks that you only notice over an extended period of use. There’s no physical indication of which way round you’re holding it, which means you often pick it up, point towards the TV, and realise you’re holding it the wrong way round. A tiny dimple would have given enough tactile clue to the user – but that, of course, would have ‘ruined’ the remote’s smooth lines. The remote’s design is one of those funny occasions when Apple’s love of symmetry and design has triumphed over usability.”

MacDailyNews Take: Yup.

With the Siri Remote, users can’t tell which end is up in a darkened room due to uniform rectangular shape. The remote is still too small, so it gets lost easily. All buttons are the same size and similarly smooth. Only the Siri button attempts to be different, but the slightness of its concavity is too subtle to matter; a raised dot on the button would have been much easier for users to feel. The tactile difference between the bottom of the remote vs. the upper Glass Touch surface is too subtle as well; this also leads to not being able to tell which end is up. A remote with a simple wedge shape (slightly thicker in depth at the bottom vs. the top), as opposed to a uniform slab, would have instantly communicated the proper orientation to the user. — MacDailyNews, December 9, 2016

“Apple has released a beta version of tvOS 11, due out in final form in Autumn, and the only significant changes from a user perspective are the ability to sync how your screen is layed out across Apple TV devices, and a new ‘dark mode.’ It’s all a bit meh,” Betteridge and Court write. “Apple TV, unlike Apple Watch, feels like a product that was developed in a silo, which is a shame.”

Read more in the full article here.

MacDailyNews Take: The “new” Apple TV (2015). That speaks volumes.

The depth of Apple’s obvious confusion over Apple TV is as perplexing as it is annoying.

Earth to Tim: Get somebody in there who can do the fscking job, for Jobs’ sake!

SEE ALSO:
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Record live TV without a cable subscription – March 23, 2017
Making sense of myriad cord-cutting options – March 17, 2017
The ultimate cable television cord cutting solution for Apple TV owners – February 17, 2017
Sony releases PlayStation Vue app for Apple TV – November 17, 2016

Apple’s so-called TV ‘strategy’ continues to be an embarrassing joke – June 30, 2017
7 ways Apple TV can get better – May 31, 2017
Apple TV trails Roku, Amazon FireTV and Google Chromecast with 5% of all U.S. households with WiFi – April 3, 2017
Apple hires Amazon’s Fire TV head to run Apple TV business – February 8, 2017
‘The Grand Tour’ smashes Amazon streaming record – November 22, 2016
Jeremy Clarkson confirms new post-Top Gear Amazon Prime show will be in 4K – November 20, 2015
Apple TV and the 4K Ultra HD conundrum – October 8, 2015
Amazon unveils $100 Fire TV box 4K video support, Alexa voice control – September 17, 2015
Apple made ‘audacious bid’ for Top Gear trio of Clarkson, Hammond and May, but lost out to Bezos’ Amazon – September 1, 2015
Apple’s move into content creation could devastate Netflix and Amazon
Tuesday, September 1, 2015

Why would Apple want to make their own movies and TV shows? – September 1, 2015
Apple exploring entry into original entertainment production – August 31, 2015
Top Gear’s Clarkson, Hammond and May sign with Amazon Prime for new show to debut in 2016 – July 30, 2015