“Fluent has released a flurry of data this morning, on the iPhone 7, Apple Watch 2 and, tucked away at the end of its research figures, that almost a quarter of Americans over 18-years old would purchase an Apple VR headset,” Jonny Evans writes for Apple Must.

“Fluent asked 1,735 adult US residents, ‘Would you purchase a virtual reality headset from Apple?’ An astonishing 23 percent of them said, ‘Yes,'” Evans writes. “That’s astonishing when you think about it. There are over 209 million US citizens aged 18-years or more. So does this really mean Apple would sell nearly 52 million VR headsets if it shipped one? That’s one heck of a lot of Pokemons, if it did. Apple has already made up to $60 million from the popular VR game.”

“With a decade’s work under the company’s belt, what is it that it is waiting for?” Evans writes. “I think it is the processing power to drive such experiences.”

Read more in the full article here.

MacDailyNews Take: It’ll be ready when it’s ready. For now, Apple is smart to let the VR schlubs of today lay the groundwork for them.

Hey, lookee here, the interns just rolled in an already-tapped keg! Proving they can learn after all. (grin) Happy Friday, everyone!

SEE ALSO:
Goldman Sachs: Virtual Reality not yet at Apple-like levels of refinement – June 30, 2016
Apple lives in a real world, not a virtual one – April 6, 2016
Why Apple should hold off on entering Virtual Reality – February 1, 2016
Apple seriously ramps up their secret Virtual Reality project – January 30, 2016
Apple acquires Flyby Media; assembles large team of virtual and augmented reality experts – January 29, 2016
Apple hires leading virtual reality researcher – January 22, 2016
Apple TV can now play 360-degree video content – December 23, 2015
Apple is building a virtual reality supply chain with disruptive potential, new research shows – November 19, 2015
Analyst: Apple team exploring virtual reality/augmented reality – August 31, 2015
Apple exploring a new reality with purchase of Metaio – June 3, 2015
Apple patents perforated augmented reality display that you can see and hear through – May 29, 2015
Apple acquires augmented reality company Metaio – May 28, 2015
New Apple haptics patent application reveals diamond-layered trackpad that simulates wood, other textures – April 23, 2015
Apple granted U.S. patent for hybrid VR head-mounted display – February 18, 2015
Apple is working on VR user interfaces and gaming; looking for Oculus and Leap experts – February 10, 2015
Apple granted patent for display-based speakers for iOS devices – January 13, 2015
Apple granted a patent for devices with a transparent display – November 18, 2014
Apple’s new iPhones, iPads could feature haptic displays – June 30, 2014
Apple patent application reveals personal display headset invention – May 8, 2014
Apple patent application reveals wildly intelligent multi-tiered haptics system – May 3, 2012
Apple continues to tweak Apple TV video headset accessory – April 10, 2014
Apple patent application reveals sapphire flexible transparent display devices created with Liquidmetal – December 19, 2013
Apple granted knockout patent for head-mounted personal display – December 10, 2013
iGlasses: Apple granted patent for head-mounted augmented reality displays – July 5, 2012
Apple files patent application for haptic feedback touch-based user interface – March 22, 2012