“Goldman Sachs analyst Heather Bellini today offers up a summary of an investor day held to review trends in virtuality reality and augmented reality, meetings that included presentations from a number of [VR] companies,” Tiernan Ray reports for Barron’s.

Ray reports, “Bellini notes that there was some sense both the price of VR and the sophistication of the gear will have to evolve till it reaches Apple-like levels of refinement.”

Ray reports, “In terms of content challenges, one speaker expects that there will be an increase in the number of platforms for which developers will need to write content over the next 5 years as opposed to a consolidation as tech vendors strive to have a platform akin to Apple.”

Read more in the full article here.

MacDailyNews Take: Dig the holes and pour the foundations for Apple, present day VR schlubs.