“Apple is betting that not everyone wants (or needs) a big phone,” Lisa Eadicicco writes for TIME Magazine. “With its iPhone SE, Apple is reviving a more compact four-inch form factor that hasn’t been widely available since 2013.”

“The SE doesn’t feel like a cheaper iPhone. It feels like a premium device, that just happens to be smaller in size,” Eadicicco writes. “It looks like an iPhone 5s but performs like an iPhone 6s.”

“If you’re hooked on Apple’s software ecosystem, are more comfortable using smaller phones, and are shopping on a budget, the iPhone SE is the phone to get,” Eadicicco writes. “It brings many of Apple’s newest and most important features to a phone that’s less expensive and more compact. Plus its battery life is fantastic.”

Read more in the full article here.

MacDailyNews Take: We can see iPhone SE outperforming everyone’s expectations, including Apple’s.

SEE ALSO:
Mossberg: Understanding Apple’s iPhone SE and 9.7-inch iPad Pro – March 30, 2016
Wired reviews Apple’s iPhone SE: You’ll use it differently – March 29, 2016
USA Today’s Baig: Apple’s iPhone SE is like a cute, adorable baby – March 24, 2016
The Daily Mail reviews Apple’s iPhone SE: The ‘perfect first time iPhone’ – March 24, 2016
WSJ reviews Apple’s iPhone SE: ‘Smaller gets smarter with better battery life to boot’ – March 24, 2016
Apple tries to stimulate growth with the powerful 4‑inch iPhone SE – March 23, 2016
Why the tiny 4-inch iPhone SE will be a gigantic hit for Apple – March 22, 2016
Apple just put a Mac mini in your pocket (with keyboard and screen) – March 22, 2016
Apple’s got millions of reasons to make the smaller iPhone SE – March 22, 2016
The new iPhone SE finally makes a small phone feel powerful – March 21, 2016
Apple unveils iPhone SE, the most powerful phone with a four-inch display – March 21, 2016