“Bigger isn’t always better,” Lewis Wallace writes for Cult of Mac. “With the iPhone SE, Apple has designed a tiny smartphone that’s destined to become a gigantic hit.”

“The device, unveiled during Apple’s ‘Let us loop you in’ event Monday, looks like a totally amazeballs iPhone — and it comes with an Android-low price,” Wallace writes. “The iPhone SE price point is almost unbelievable — it was probably the biggest surprise of Apple’s presentation. Starting at just $399 for a 16GB model off-contract, it’s the cheapest iPhone ever to hit the market. For middle-class consumers with a bit of spare cash, it’s almost an impulse buy. And for the budget-conscious, it comes in free with a two-year carrier contract.”

“Setting the price below $400, and making it free with a cellular contract, could draw even more of Tim Cook’s swarm of beloved switchers, not to mention people in untapped markets like India and China,” Wallace writes. “The iPhone SE could be the ultimate gateway iPhone.”

Read more in the full article here.

MacDailyNews Take: Let it be.

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