“Most smartphones now come in two sizes — big and huge,” Geoffrey A. Fowler reports for The Wall Street Journal. “Apple’s new iPhone SE is the first one made for everybody whose thumbs lack the wingspan of eagles.”

“The phone, which goes on sale Thursday, packs Apple’s best phone processor and camera into a width of just 2.3 inches. And it does it with significantly better battery life and Apple’s lowest-ever starting price, $399,” Fowler reports. “After years of the ‘phablet,’ the small phone is back with a vengeance.”

“The first time I held the iPhone SE, whose screen measures 4 inches diagonally, it felt comically tiny to my fingers and eyes, which are now accustomed to much more. I wouldn’t want to use it as my everyday phone, but as many as 20% of Americans would prefer a 4-inch phone,” Fowler reports. “The standout news is battery life. Unlike many other recent Apple products, the iPhone SE’s is a significant improvement over its predecessors’. In my lab stress test, which cycles through websites with uniform screen brightness, the SE lasted 10 hours — more than two hours longer than both the iPhone 6s and iPhone 5s, and nearly three hours longer than the Galaxy S7.”

Much more in the full article here.

MacDailyNews Take: This will certainly be an interesting experiment and is a much stronger and better move towards catering to third world markets than iPhone 5C.

SEE ALSO:
Apple tries to stimulate growth with the powerful 4‑inch iPhone SE – March 23, 2016
Why the tiny 4-inch iPhone SE will be a gigantic hit for Apple – March 22, 2016
Apple just put a Mac mini in your pocket (with keyboard and screen) – March 22, 2016
Apple’s got millions of reasons to make the smaller iPhone SE – March 22, 2016
The new iPhone SE finally makes a small phone feel powerful – March 21, 2016
Apple unveils iPhone SE, the most powerful phone with a four-inch display – March 21, 2016