“Apple CEO Tim Cook doesn’t do a lot of interviews, though he has been making the rounds to promote the new iPhone,” Ina Fried reports for Re/code. “On Tuesday, though, Cook is sitting down with Box CEO Aaron Levie at the company’s BoxWorks convention in San Francisco.”

“Cook shared a few details on the company’s enterprise efforts, which is now a $25 billion annual business (for the 12 months ending in June),” Fried reports. “‘This is not a hobby,’ Cook said. ‘This is a real business.'”

“Levie didn’t get much on new products, but did get Cook to say Apple is not working on an airplane,” Fried reports. “Cook said the company is just getting started in lots of areas, including the watch and television. ‘We know where we want to go in TV,’ Cook said. And Cook said that Apple has no plans to merge iOS and the Mac operating systems, though it does want to make it easy to move from one device to another.”

Much more in the full article here.

MacDailyNews Take: Apple’s enterprise business is already at $25 billion and look at the headroom! Apple hasn’t even scratched the surface! Wall Street loves growth potential, but they don’t seem to be able to recognize it even when it stands right in front of them slapping them repeatedly in the face. Wake up, dummies!

SEE ALSO:
Apple’s surprising new passion: The enterprise – September 9, 2015
The Apple+Cisco deal may change the world – not just the enterprise – September 1, 2015
Apple aims to boost enterprise iPad and iPhone sales with new Cisco partnership – August 31, 2015
Apple and Cisco partner to deliver fast lane for iOS enterprise users – August 31, 2015
Apple+IBM: Enterprise apps go wearable on Apple Watch – May 24, 2015
Apple+IBM’s MobileFirst strikes iPhone and iPad app partnership with China Telecom – April 2, 2015
Apple+IBM add 8 powerful new MobileFirst enterprise apps for iPad and iPhone – April 1, 2015
Apple+IBM partnership is more than a simple hardware distribution deal – February 28, 2015
UBS: Apple+IBM partnership set to expand – February 9, 2015
Apple+IBM: Apple spoils early, Big Blue’s later? – February 2, 2015
Apple+IBM seize the mobile moment to energize enterprise software – December 29, 2014

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]