“On Wednesday, of course, the world will be glued to news out of the Bill Graham Civic Auditorium in San Francisco, where Apple’s fans expect new iPhones, iPads, an Apple TV, and maybe more,” Adam Lashinsky reports for Fortune.

“With the world’s attention focused on Apple’s much-ballyhooed attempt to get into our living rooms, I’ve been distracted instead by the incongruity of Apple’s attention to big businesses,” Lashinsky reports. “If you believe Apple’s sincerity in going after this market, and I do, it’s a sure sign that under Tim Cook’s leadership Apple isn’t stuck anymore in the ways of Steve Jobs. You can quibble with the direction Cook is leading, but you can’t question that he’s leading.”

“The latest example is an announcement Apple made last week with Cisco. The two tech giants will market Apple’s mobile devices to Cisco’s vast info-tech customer base,” Lashinsky reports. “Tim Cook even flew to Las Vegas to appear onstage with Executive Chairman John Chambers at a Cisco sales event. Anyone who has watched Apple for even a short period of time knows this is heresy. Steve Jobs despised selling to what is known in the tech world as ‘the enterprise.'”

Read more in the full article here.

MacDailyNews Take: The fruits of the partnerships with IBM and Cisco will soon begin to blossom. Then what will Wall Street worry about?

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Apple+IBM: Apple spoils early, Big Blue’s later? – February 2, 2015
Apple+IBM seize the mobile moment to energize enterprise software – December 29, 2014