“The past week saw IBM host its annual cloud and mobile conference, InterConnect, in Las Vegas while the company’s CEO, Ginni Rometty delivered the annual investor briefing to Wall Street,” Collen Kriel reports for SiliconANGLE. “Both events reaffirmed that the Apple-IBM partnership is an important part of IBM’s growth strategy and not merely a distribution deal for Apple hardware.”

“Market watchers and commentators are sitting up and taking notice of this unprecedented partnership,” Kriel reports. “IBM’s partnership with Apple shows that ‘these established enterprises are beginning to think, speak, and act like entrepreneurs,’ said Douglas Soltys, the Senior Editor of Mobile Syrup in an interview with SiliconANGLE’s theCUBE at InterConnect 2015.”

“Soltys explained that an entrepreneurial mindset is key to the mobile market,” Kriel reports. “This partnership is ‘more than just distribution,’Soltys remarked, ‘it’s both companies growing.'”

Read more in the full article here.

Related articles:
UBS: Apple+IBM partnership set to expand – February 9, 2015
Apple+IBM: Apple spoils early, Big Blue’s later? – February 2, 2015
Apple+IBM seize the mobile moment to energize enterprise software – December 29, 2014