Apple+IBM partnership is more than a simple hardware distribution deal

“The past week saw IBM host its annual cloud and mobile conference, InterConnect, in Las Vegas while the company’s CEO, Ginni Rometty delivered the annual investor briefing to Wall Street,” Collen Kriel reports for SiliconANGLE. “Both events reaffirmed that the Apple-IBM partnership is an important part of IBM’s growth strategy and not merely a distribution deal for Apple hardware.”

“Market watchers and commentators are sitting up and taking notice of this unprecedented partnership,” Kriel reports. “IBM’s partnership with Apple shows that ‘these established enterprises are beginning to think, speak, and act like entrepreneurs,’ said Douglas Soltys, the Senior Editor of Mobile Syrup in an interview with SiliconANGLE’s theCUBE at InterConnect 2015.”

“Soltys explained that an entrepreneurial mindset is key to the mobile market,” Kriel reports. “This partnership is ‘more than just distribution,’Soltys remarked, ‘it’s both companies growing.'”

Read more in the full article here.

Related articles:
UBS: Apple+IBM partnership set to expand – February 9, 2015
Apple+IBM: Apple spoils early, Big Blue’s later? – February 2, 2015
Apple+IBM seize the mobile moment to energize enterprise software – December 29, 2014


  1. IBM has recognized where the future of business apps and work is heading and I give them credit for taking the lead.

    I have always thought that the vast majority of people with a desktop or laptop in my businesses and others were using a bulldozer when a shovel was all they needed.

    Accessing a customer or supplier or inventory database and flipping off an email, text message or shipping label doesn’t require a $2-3,000 laptop.

    1. Yes, and the real problem has been an industry build around cheap, unreliable computers (MS Windows-based) supported by a multibillion dollar IT industry. This new Apple+IBM partnership directly targets that problem head-on. The future is here.

      1. I would not say that Apple and IBM are “taking the lead” in all senses of the phrase.

        The lead originally was by individual developers and users. Eventually, the big guys recognized the trend and now are in the lead.

  2. VMware and Chromebooks I think are a threat to Apple! Apple needs to compete against these two. Instead of buying $800 dollar PC’s you can put in a zero client for $200. The cost is a more expensive server, but in the end cheaper all around. Upgrading down the road is cheaper as well! Chromebook they are cheap to begin with as well and more familiar to people because its a laptop wanna be with a keyboard out of the box. You can tie that to VMWare and have cheap clients for a school, business, etc.

    1. If you want to have unproductive employees, then buy the cheapest, least user friendly solution that you can find. If you want to get real work out of your employees, then give them gear that will make them the best employees that they can be.

      You get what you pay for.

    2. Yeah that’s the answer let’s buy more low end junk tied to google because we can totally trust them. They have done an amazing job of grabbing (stealing) your most personal information and sell it to anyone who wants to sell you more crap. It’s almost an ecosystem based completely on crapware. Do yourself a favor and buy their stuff as for me and my clients we follow a better path. A secure path built by a company with far more integrity. Chrome book = spyware you can’t remove or turn off. Just like their hemroid OS. Buyer beware.

    3. Everything that is done/accomplished on a Chromebook is deemed the property of Google. This includes documents, tests, artwork, emails, etc, etc. Any business or school that goes the Chromebook route needs to be shutdown for egregious incompetence.

    4. you get what you pay for.

      Google even SELLS ( you need to pay for it) gmail for business where unlike normal gmail they say they won’t read and file the contents . Normal gmail Google even scans your photos with recognition software to identify items in your photos.

      everything too cheap or free is going to have problems.

  3. While IBM is well-known for the Quality-Leadership in Business Solutions such as Tivoli, Apple has recently lost this attribute in reliability of its OS X by releasing Bugsemite.

    Apple support is overloaded by cases they just cannot resolve anymore.

    One good example is:


    It is a Pain in the A**.

    A global issue that is known for weeks now, but the development is too busy to take care. Because of fixing bugs in Yosemite.

    I could easily write here for hours about Kernel Panics after re-installing or crashing of native Apple Apps, all on a brandnew Mac, freshly installed.

    Of course there are few Mac Users 0n 10.10.1 or 10.10.2 out there with no major problems at all, my honest congratulations, you are lucky.
    But it is not to long ago when we all where lucky ones, with a few exceptions.
    Really sad. I hate this pretentious software development incompetence. Because I have seen the same attitude in my own career over and over again.

    It leads to a massive breakdown of the company image, stock price fall and firing innocent people, while the responsible low card who is called CEO is constantly smiling.


    1. Although I do not have too many app crashes on my 3 year old iMac I can see where this leads to. A windows-like support situation, very long calls and endless searching in forums, meh. I can’t believe they ignore this signs.

      Loading GarageBand lessons didn’t work here neither.
      @ †: I hope you get out soon of this vicious cycle.

      Or you better downgrade to Mavericks 😉

    2. I checked this forum concerning Bugsemite complaints and I couldn’t find too many. I guess we all are a little ashamed to talk about al the bugs we find everyday, because we spent a thousand bucks on a machine that runs the “Vista of Apple”.

      I understand, but do we really need to accept everything that is so bad just because it was deployed by an exceptionally great company like Apple?

      1. IBM will definetly have an eye on Apples recent OS X. Towards their first steps as partners (remember the BigBlue speech from 1984) they way serious issues are handled might define the future of their negotiations …

        @† and fran: Since Lion I stopped adapting the newest OS X so very soon.

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