Apple’s surprising new passion: The enterprise

“On Wednesday, of course, the world will be glued to news out of the Bill Graham Civic Auditorium in San Francisco, where Apple’s fans expect new iPhones, iPads, an Apple TV, and maybe more,” Adam Lashinsky reports for Fortune.

“With the world’s attention focused on Apple’s much-ballyhooed attempt to get into our living rooms, I’ve been distracted instead by the incongruity of Apple’s attention to big businesses,” Lashinsky reports. “If you believe Apple’s sincerity in going after this market, and I do, it’s a sure sign that under Tim Cook’s leadership Apple isn’t stuck anymore in the ways of Steve Jobs. You can quibble with the direction Cook is leading, but you can’t question that he’s leading.”

“The latest example is an announcement Apple made last week with Cisco. The two tech giants will market Apple’s mobile devices to Cisco’s vast info-tech customer base,” Lashinsky reports. “Tim Cook even flew to Las Vegas to appear onstage with Executive Chairman John Chambers at a Cisco sales event. Anyone who has watched Apple for even a short period of time knows this is heresy. Steve Jobs despised selling to what is known in the tech world as ‘the enterprise.'”

Read more in the full article here.

MacDailyNews Take: The fruits of the partnerships with IBM and Cisco will soon begin to blossom. Then what will Wall Street worry about?

The Apple+Cisco deal may change the world – not just the enterprise – September 1, 2015
Apple aims to boost enterprise iPad and iPhone sales with new Cisco partnership – August 31, 2015
Apple and Cisco partner to deliver fast lane for iOS enterprise users – August 31, 2015
Apple+IBM: Enterprise apps go wearable on Apple Watch – May 24, 2015
Apple+IBM’s MobileFirst strikes iPhone and iPad app partnership with China Telecom – April 2, 2015
Apple+IBM add 8 powerful new MobileFirst enterprise apps for iPad and iPhone – April 1, 2015
Apple+IBM partnership is more than a simple hardware distribution deal – February 28, 2015
UBS: Apple+IBM partnership set to expand – February 9, 2015
Apple+IBM: Apple spoils early, Big Blue’s later? – February 2, 2015
Apple+IBM seize the mobile moment to energize enterprise software – December 29, 2014


  1. well… duh!

    and don’t sell steve short on this score of going after enterprise.

    anyone paying attention would have seen this coming years ago when he moved away from proprietary processors to windows compliant and adopted the unix based system X.

    he may have put the emphasis upon personal computers for the masses, but getting more people into macs was simply the camels nose under the tent that would eventually lead to the enterprise zone, first allowing then, gradually, adopting them.

    you don’t always have to resort to frontal attacks to win either a battle or eventually a war. a little ju jitsu goes a long ways.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.