“If you’re a producer of personal electronics without a China strategy, then you might as well not have a growth strategy. The rising influence of the world’s most populous nation has been described as the only geopolitical constant of the past 30 years, and recent times have seen it growing in economic influence as well,” Vlad Savov reports for The Verge. “China is now the world’s largest smartphone market and continues surging forward as its economy and people ramp up their consumption of things to match their already vast production.”

“No one has benefited from China’s growing appetite for smartphones more than Apple,” Savov reports. “Even as the developed world was becoming saturated with iPhones, Apple kept expanding its sales with the help of China. The iPhone first became available in China in 2009, relatively early in its now gloried history, and has kept growing in line with the country’s expansion in disposable income and smartphone demand. This past quarter, Apple sold more iPhones in China than in the United States, belying prognostications that the Chinese market wouldn’t be receptive to such a premium, high-margin device.”

Savov reports, “China’s wealth inequality has produced two distinct smartphone markets: one about value, and the other about status.”

Much more in the full article – recommendedhere.

MacDailyNews Take: Apple smartly focused on China years ago and now we see the longterm strategy paying off big time.

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