“If you’re a producer of personal electronics without a China strategy, then you might as well not have a growth strategy. The rising influence of the world’s most populous nation has been described as the only geopolitical constant of the past 30 years, and recent times have seen it growing in economic influence as well,” Vlad Savov reports for The Verge. “China is now the world’s largest smartphone market and continues surging forward as its economy and people ramp up their consumption of things to match their already vast production.”
“No one has benefited from China’s growing appetite for smartphones more than Apple,” Savov reports. “Even as the developed world was becoming saturated with iPhones, Apple kept expanding its sales with the help of China. The iPhone first became available in China in 2009, relatively early in its now gloried history, and has kept growing in line with the country’s expansion in disposable income and smartphone demand. This past quarter, Apple sold more iPhones in China than in the United States, belying prognostications that the Chinese market wouldn’t be receptive to such a premium, high-margin device.”
Savov reports, “China’s wealth inequality has produced two distinct smartphone markets: one about value, and the other about status.”
Much more in the full article – recommended – here.
MacDailyNews Take: Apple smartly focused on China years ago and now we see the longterm strategy paying off big time.
Poor man’s iPhone: Android on the decline – February 26, 2015
Study: iPhone users are smarter and richer than those who settle for Android phones – January 22, 2015
Why Android users can’t have the nicest things – January 5, 2015
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013
iPhone users smarter, richer than Android phone users – August 16, 2011
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009