The new spot is now airing on U.S. broadcast and cable networks.
As with previous ads of this style, various related words flash on-screen stopping every few seconds with a “crowd” shouting out of one of the words:
MacDailyNews Take: That “crowd” shout is borderline irritating already, Apple. Steve Jobs would have nixed that element on first viewing. It’s a bit overly enthusiastic and just not very inventive. Now, to be clear: These ads, including this one, are not bad. They’re just “okay.” Nothing spectacular/maybe a bit grating at times.
That said, the fact that Apple’s advertising efforts have more misfires than hits in the post-Jobs era highlights the tremendous importance of having a knowledgeable, tasteful, experienced, omnipotent eye overseeing it all. Print and Web advertising? Much easier than TV. Jobs was a masterful marketer and one of the most glaring signs that he’s gone can be seen in Apple’s TV ads since his passing.
Apple debuts two new TV ads for iPad/iPad mini (with video) – February 18, 2013
Apple debuts new Christmas-themed TV ad for iPad, iPad mini, and FaceTime (with video) – December 22, 2012
Apple debuts four new TV ads for iPhone 5 (with video) – September 22, 2012
Creative director behind Apple’s TV ads quits, moves to Samsung ad agency – August 24, 2012
Apple pulls ‘Genius’ ad series from its website, YouTube channel – August 22, 2012