In the U.S., Apple last night debuted four new TV commercials for their hot-selling iPhone 5 on nationwide broadcast and cable networks.

The ads are entitled:

• “Thumb”
• “Cheese”
• “Physics”
• “Ears”

Introducing the iPhone 5, with 4-inch Retina display. It’s the perfect size for everything — including your thumb.

See also: Why Android phone screens are so big: Inferior off-the-shelf components with an inferior OS – September 19, 2012

Introducing the iPhone 5. Now taking beautiful photos in panorama is as simple as saying “cheese.”

The iPhone 5 is here. The biggest and tallest yet somehow thinnest and lightest iPhone yet.

Introducing the iPhone 5, with EarPods — designed to sound better and earshaped to fit better.

[Thanks to MacDailyNews Readers “Fred Mertz,” “Lynn Weiler,” and “Sarah” for the heads up.]

MacDailyNews Take: Ahh, a return to the tried and true formula is exactly what the doctor ordered for Apple’s advertising.