Apple debuts four new TV ads for iPhone 5 (with video)

In the U.S., Apple last night debuted four new TV commercials for their hot-selling iPhone 5 on nationwide broadcast and cable networks.

The ads are entitled:

• “Thumb”
• “Cheese”
• “Physics”
• “Ears”

Introducing the iPhone 5, with 4-inch Retina display. It’s the perfect size for everything — including your thumb.

See also: Why Android phone screens are so big: Inferior off-the-shelf components with an inferior OS – September 19, 2012

Introducing the iPhone 5. Now taking beautiful photos in panorama is as simple as saying “cheese.”

The iPhone 5 is here. The biggest and tallest yet somehow thinnest and lightest iPhone yet.

Introducing the iPhone 5, with EarPods — designed to sound better and earshaped to fit better.

[Thanks to MacDailyNews Readers “Fred Mertz,” “Lynn Weiler,” and “Sarah” for the heads up.]

MacDailyNews Take: Ahh, a return to the tried and true formula is exactly what the doctor ordered for Apple’s advertising.

42 Comments

    1. I think the Apple thought is much bigger than BLN. This is a direct jab at Shamsteal aka Samsung. And brilliant it is in it’s simplicity. May Tim Cook be ever more wary of poor advertising ideas and execution in the future we see from others we expect it from but not from Apple. Folks, I think Tim’s learning.

      1. By the end of the first commercial I was thinking “what a great voice” and I was wondering if it was indeed from Jeff Daniels (I still think Gettysburg was one of his best all time roles). He’s got a fantastic voice that integrates so well with the script and imagery. These ads are fantastic, as they should be.

      2. Agreed. The ads are VERY well done. I think the “Thumb” ad really makes a good point.

        Agree the voice is Jeff Daniels. Good choice Apple.

        Much, much better than the Apple Genius ads.

  1. Gotta agree. Much better. Whimsically fun demonstrations of good design, form meeting function. Far better than those crap genius ads. And quite frankly, who gives a shit about what Samule L. Jackson or Martin Scorsese think about any technology? I admit, Zoe Deschanelle I will listen to indefinitely.

    1. Hilarious! Yeah I’d love to see that parody of the Samsung Boogie Board phone.

      What’s scary is anyone with a good idea and an HD video DSLR can create a great ad. And the fans and websites do a pretty good job. Must make ad agencies nervous and crazy. The democratization of making commercials. Doritos annually asks fans to try and make a commercial for the Super Bowl with a million dollar prize for the winner. Apple should do this too, I’d love to see what the fans would come up with and might do one myself.

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