Ever since iBeacon made its debut on the iPhone in 2013…
Tag: Major League Baseball
So, what’s going on with Apple’s iBeacon tech?
Apple continues to disrupt consumer culture…
Apple’s iBeacon: So many opt-out choices, or are there?
here has been a lot of good coverage of Apple’s new iBeacon…
Estimote makes ‘Nearables’ – iBeacon stickers you can stick on anything
Estimote makes iBeacons in little polygon shapes with cool colors and custom designs…
Apple and the omnichannel: 9 industries already using Apple’s iBeacon
Apple’s quiet introduction of iBeacon is shaping up to be a foundational release…
Hudson’s Bay and Lord & Taylor roll out Apple’s iBeacon tech across North America
Apple’s iBeacon technology delivers targeted content and offers to consumers…
Apple adds MLB At Bat to list of CarPlay-supported apps
Apple has updated its CarPlay microsite to include the baseball-dedicated app…
Is Apple about to play the celebrity marketing game at a new, all-pro level?
Apple is teaming up with a raft of sports celebrities…
The 10 most likely sensors in a 10-sensor Apple smartwatch
Apple’s yet-to-be-announced iWatch will actually have more than 10 sensors…
Apple’s iWatch could be the next big sports fashion accessory
Sports sells gatorade, and sports sells sneakers, and sports sells clothing…
Apple enlists MLB, NHL, and NBA pro athletes to test iWatch fitness capabilities
Apple is working with a player from the Boston Red Sox on the iWatch testing project…
inMarket: iBeacon increases in-store app usage, retention, and brand engagement
The first public stats about iBeacon impact on the shopping experience
Google wants in on Apple Inc.’s iBeacon party
Over the past year, Apple’s iBeacon has gained a lot of media attention…
Apple expected fully unveil iBeacon plans at WWDC today
Apple Inc.’s latest product to carry the ‘i’ prefix…
GE integrates iBeacon into new LED light fixtures, Walmart installing in stores worldwide
Up until now most retailers have been deploying Apple’s iBeacon technology…
Walgreens and Walmart testing iBeacon, Motorola Solutions launches iBeacon marketing platform
Walgreens-owned drugstore chain Duane Reade announced today…
Virgin Atlantic trials Apple iBeacon tech for iPhone users at London Heathrow Airport
Virgin Atlantic has chosen London Heathrow Airport to be the first airport in the world…
New York City bars to use Apple’s iBeacon for pub crawl promo
Companies continue to find new and interesting ways of implementing Apple’s iBeacon tech…
New sunglasses with iBeacon notify you when lost, act as beacons in retail
The first set of eye glasses with embedded iBeacon technology…
Privacy-sensitive Germans not biting into Apple’s iBeacon, yet
Since revelations that the U.S. spied on German Chancellor Angela Merkel’s cellphone…
Apple’s iBeacon: With great power comes great potential to delight or annoy
With the release of iOS 7.1 Apple made a tweak to a technology called iBeacon…
Why aren’t people freaking out about Apple’s iBeacon?
The new iOS 7.1, which Apple launched this week, contained massively-improved iBeacon…
Apple’s iOS 7.1 delivers major, game-changing iBeacon improvement
A major, game-changing improvement to iBeacon…
Apple releases iBeacon specification, begins MFI program certification for Bluetooth LE devices
Apple has quietly rolled out its iBeacon specification as it starts to certify devices…
Major League Baseball completes iBeacon installation at first two ballparks
The installation of 65 iBeacons at…
Will iBeacon alerts be a welcome way to add value to retail visits or just a new way to spam?
iBeacon seems to be making a pretty rapid transition into the mainstream…
Apple’s iBeacon turns location sensing inside out: ‘Where am I?’ becomes ‘Here I am!’
Apple’s iBeacon location sensing technology, based on the Bluetooth radio…
Apple’s iBeacon heralds dawn of ‘nudge’ advertising
Personalized ads, which deliver sophisticated, individualized mobile…
NFL rolls out iBeacons for Super Bowl fans in Times Square and MetLife Stadium
The Super Bowl remains the biggest mass-market advertising event…
Major League Baseball deploying thousands of iBeacons for Opening Day
MLB At The BallparkNext week, Major League Baseball will begin rolling out…
Major League Baseball brass shocked as 12% chose Apple’s Passbook over traditional tickets
The traditional ticket stub accounted for less than a third of MLB’s…
Major League Baseball, the perfect sport for an iPhone or iPad app
Apps for football, basketball or hockey fans suffer from a nagging built-in problem…
