Apple’s iBeacon heralds dawn of ‘nudge’ advertising

“Personalized ads, which deliver sophisticated, individualized mobile messages based on a user’s exact location, have arrived in a big way,” Laura Entis reports for Entrepreneur. “Does it feel like 1984 yet?”

“Back in December, Apple activated iBeacon, allowing it to track shoppers (with their permission) in all 254 of its retail locations in the U.S. and send them in-store notifications about upcoming deals and events,” Entis reports. “The NFL is following Apple’s lead: the same technology (via transmitters) will welcome fans at both Times Square and MetLife Stadium this weekend, The New York Times reported. Once users have downloaded the brand’s app and given permission to receive alerts, the NFL can send them location based messages, including directions and nearby promotional offers. If this seems like the future, then the future has arrived. According to the Times, these same transmitters will be installed in several hundred stores and public areas in the next few months, including at two dozen Major League Baseball stadiums and a large number of Macy’s and American Eagle Outfitters stores.”

Entis reports, “‘You have to view everything today through mobile; it’s such a personal way of staying in touch with people,’ John Scully, former CEO of Apple Computer and Pepsi-Cola, said Thursday at a breakfast panel hosted by Zeta-Interactive, a big-data driven marketing company. ‘The operative word for me is really ‘nudge.’ You’re in contact with people multiple times during the day… You’re just trying to nudge them a little bit this way, nudge them a little bit that way. ‘Nudge’ is as powerful as anything we were doing decades ago.'”

Read more in the full article here.

MacDailyNews Take: Actually, bozo, it’s far more powerful than anything you were doing decades ago.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

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11 Comments

      1. Sorry buddy but online advertising doesn’t take much imagination. It involves tracking your users every movement and shoving in ads where they’re not wanted. If you want more ads google make an operating system that might be more to your liking

  1. Now that the Superbowl is finished I hope we’ll see an article on the reception of the iBeacon or is that pre ordained to have people love it, Whore Street doesn’t get it and plunges stock (which may not be a reaction to the reception of the iBeacon but just a reflex action) and copied by the usual suspects.

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