Apple’s iBeacon heralds dawn of ‘nudge’ advertising

“Personalized ads, which deliver sophisticated, individualized mobile messages based on a user’s exact location, have arrived in a big way,” Laura Entis reports for Entrepreneur. “Does it feel like 1984 yet?”

“Back in December, Apple activated iBeacon, allowing it to track shoppers (with their permission) in all 254 of its retail locations in the U.S. and send them in-store notifications about upcoming deals and events,” Entis reports. “The NFL is following Apple’s lead: the same technology (via transmitters) will welcome fans at both Times Square and MetLife Stadium this weekend, The New York Times reported. Once users have downloaded the brand’s app and given permission to receive alerts, the NFL can send them location based messages, including directions and nearby promotional offers. If this seems like the future, then the future has arrived. According to the Times, these same transmitters will be installed in several hundred stores and public areas in the next few months, including at two dozen Major League Baseball stadiums and a large number of Macy’s and American Eagle Outfitters stores.”

Entis reports, “‘You have to view everything today through mobile; it’s such a personal way of staying in touch with people,’ John Scully, former CEO of Apple Computer and Pepsi-Cola, said Thursday at a breakfast panel hosted by Zeta-Interactive, a big-data driven marketing company. ‘The operative word for me is really ‘nudge.’ You’re in contact with people multiple times during the day… You’re just trying to nudge them a little bit this way, nudge them a little bit that way. ‘Nudge’ is as powerful as anything we were doing decades ago.'”

Read more in the full article here.

MacDailyNews Take: Actually, bozo, it’s far more powerful than anything you were doing decades ago.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

Related articles:
NFL rolls out iBeacons for Super Bowl fans in Times Square and MetLife Stadium – February 1, 2014
Major League Baseball deploying thousands of iBeacons for Opening Day – January 31, 2014
Apple’s iBeacon and the future of retail store shopping – January 21, 2014
Apple patent application reveals secure iWallet system with iBeacon – January 16, 2014
Apple’s revolutionary iBeacon: Sometimes the biggest changes in technology have the smallest beginnings – January 13, 2014
Company rolls out Apple’s iBeacon to grocery stores – January 6, 2014
Apple’s iBeacons are creating a new market – December 30, 2013
Anybody else want an Apple ‘iServe home’ server with iBeacon accessories? – December 18, 2013
The Internet of iThings: Apple’s iBeacon already in 200 million iPhones and iPads – December 16, 2013
4 reasons why Apple’s iBeacon is about to disrupt interaction design – December 11, 2013
Apple could have 250 million iBeacon-capable units in the wild by 2014 – December 7, 2013
Apple turns on iBeacon to guide shoppers at 254 U.S. retail stores – December 6, 2013
Bar deploys Apple’s iBeacon to give patrons free access to Newsstand magazines – December 4, 2013
Macy’s becomes first retailer to deploy Apple’s iBeacon for in-store presence – November 20, 2013
Beyond retail: What’s next for indoor location tracking with Apple’s iBeacon – November 15, 2013
Apple’s location-tracking iBeacon is poised to explode across retail faster than anyone can imagine – October 25, 2013
Attention, retailers: With iBeacon, Apple has figured out mobile marketing – October 11, 2013
Apple’s iBeacon to deliver completely interactive experiences for fans at MLB stadiums – September 27, 2013
Apple’s amazing iOS 7: Three game-changers hidden in plain sight – September 26, 2013
Apple’s brilliant iBeacons system will enable purchases, contextual marketing, automated check-ins and much more – September 14, 2013
Apple’s NFC killer: iOS 7′s iBeacons – September 11, 2013
iBeacons may prove to be Apple’s biggest new feature for iOS 7 – August 29, 2013
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      1. Sorry buddy but online advertising doesn’t take much imagination. It involves tracking your users every movement and shoving in ads where they’re not wanted. If you want more ads google make an operating system that might be more to your liking

  1. Now that the Superbowl is finished I hope we’ll see an article on the reception of the iBeacon or is that pre ordained to have people love it, Whore Street doesn’t get it and plunges stock (which may not be a reaction to the reception of the iBeacon but just a reflex action) and copied by the usual suspects.

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