“According to Mark Gurman, a young reporter at 9to5Mac who has broken more stories about Apple’s “iWatch” that the rest of the pack combined, Apple is teaming up with a raft of sports celebrities to test — and perhaps market — what the Street and the tech press expect will be Apple’s next big thing,” Philip Elmer-DeWitt writes for Fortune.
“Gurman mentions in particular L.A. Lakers shooting guard Kobe Bryant, L.A. Kings right wing Dustin Brown and a player from the Boston Red Sox to be named later,” P.E.D. reports. “In a similar vein, Jimmy Iovine… knows a lot about cashing in on celebrity, something he did regularly at Beats, using exclusive tracks from the likes of Robin Thicke, Britney Spears and Wil.i.am to promote his company’s brand.”
“Is Apple getting ready to play the celebrity game at a new un-Jobsian level?” P.E.D. wonders. “A game played for higher stakes, on TV and on billboards. The kind of game Iovine played in the music business and Angela Ahrendts played at Burberry.”
Read more in the full article here.
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Apple’s iWatch awaits FDA approval; device to include blood glucose, sweat analysis sensors – June 20, 2014
Apple to begin mass production of 2.5-inch iWatch with wireless charging and pulse sensor in July, sources say – June 19, 2014
LG to supply Apple iWatch display in two sizes for late 2014 release, sources say – April 15, 2014
Apple’s iWatch said to come in two sizes, high-end model to cost several thousand dollars – April 10, 2014
Apple iWatch to sport 1.52-inch curved OLED, set for summer launch, report claims – January 20, 2014
Apple to make two iWatch models: 1.7-inch display for men, 1.3-inch for women, sources say – November 13, 2013