The International Olympic Committee confirmed today that Olympic athletes…
Tag: branding
Olympic sponsor Samsung demands Apple logos on athletes’ iPhones be covered during opening ceremony
Samsung requires the Apple logo on an iPhone be physically covered…
iPhone 5c, oops! Apple doesn’t play well in the shallow end of the pool
It appears that the iPhone 5C, Apple’s colorful phone
How Apple CEO Tim Cook infuriates investors
The recent Apple earnings report reminds us there is a specific agenda…
The subtle brilliance of Apple’s product names
While recently browsing through some Sony camcorders on Amazon…
Pure poetry: CEO Tim Cook sails Apple marketing on a familiar course
In 11 days, Apple’s Macintosh computer will turn 30 years old…
Apple is losing ground to the Samsung brand
Samsung is gaining fast on Apple in terms of brand affection…
‘Marketing is like sex: Everyone thinks they’re good at it’ and other truisms
Microsoft does not have the best operating system…
Forbes’ World’s Most Valuable Brands: Apple #1 for 3rd straight time; worth nearly 2x any other brand on planet
Apple has set the bar incredibly high over the past decade…
Apple wins Brand of the Year in three Harris Poll EquiTrend categories
While many have questioned the post-Steve Jobs fate of Apple…
BrandZ Top 100 Most Valuable Global Brands 2013: Apple Inc. #1
Apple remains the BrandZ Top 100 Most Valuable Global Brand for 2013…
Apple’s critics focus on wrong kind of ‘cool’
Has Apple lost its cool?
Interbrand’s Best Global Brands 2012: Apple jumps to #2
Apple jumped to #2 with stellar sales in both developed and emerging markets over the last year…
What’s wrong with Microsoft’s new logo and how to avoid the same design mistakes
Tech giant Microsoft has revamped its corporate logo for the first time in 25 years…
Microsoft launches new logo
It’s hard to imaging Coke without the classic red label and white…
BrandZ Top 100 Most Valuable Brands 2012: #1 Apple
#1 brand Apple grows 19% to $182.9 billion while IBM eases past Google to take #2 spot; first African brand enters ranking…
Apple’s ‘iPad’ is the only tablet people know
Apple is on the verge of doing what few others have…
Apple named top consumer brand in Japan for 1st time
Apple Inc. took top honors for the first time in Japan…
Apple scores record high to top Harris poll; passes Google as pre-eminent American company
Apple Inc has the best image of any American company, earning a record high score…
Apple wins American Brand Excellence Awards
Apple Inc. was named winner of the eighth annual American Brand Excellence Awards…
Apple CEO Steve Jobs: ‘I’m going to just stay away from all that political stuff’
Jobs: Some people have said that I shouldn’t get involved politically because probably half our customers are Republicans…
