Apple’s ex-retail chief Ahrendts brushes off criticism, says ‘I know the facts… Mission accomplished’

“Former Apple Inc. retail head Angela Ahrendts defended her revamp of the company’s stores over the past five years, and called her tenure ‘Mission accomplished,'” Mark Gurman and Taylor Riggs report for Bloomberg. “Today at Apple, the company’s program for teaching customers in stores, was ‘absolutely huge,’ Ahrendts said Friday in an interview with Bloomberg Television at the C2 business conference in Montreal.”

“While the Apple stores were redesigned during her leadership, some consumers and employees felt the dedicated ‘Genius Bar’ service area shouldn’t have been removed and the process of buying products has become more difficult,” Gurman and Riggs report. “There have also been complaints about overall customer service and the knowledge of some employees.”

“Ahrendts dismissed the criticisms,” Gurman and Riggs report. “‘When I left, retention rates were at an all-time high, up over 20 points in the five years, and customer loyalty scores “were at historic highs. Again, I know the facts,’ Ahrendts said.”

Read more in the full article here.

MacDailyNews Take: As per facts, yes, she was wildly overpaid in her position by several tens of millions of dollars*, but without Ahrendts, many of Apple’s largest, most impressive Retail Stores wouldn’t exist or be in the process of being build today.

*Cook was likely in a bit of a panic after the Browett debacle, with the position unfilled for so long afterwards, of which Ahrendts astutely took full advantage.

Related articles:
Two years in, ‘Today at Apple’ is outgrowing Apple Retail Stores – May 23, 2019
How Apple Retail Stores changed for the worse, says former store manager – March 18, 2019
Ron Johnson: Apple Retail Stores ‘are a victim of their own success’ – February 12, 2019
Apple’s new retail head needs to fix the biggest problem with Apple Retail Stores – February 8, 2019
What’s next for Apple’s Retail Store empire? – February 8, 2019
New Apple retail chief Deirdre O’Brien receives stock grant worth up to $8.2 million – February 8, 2019
Angela Ahrendts’ Apple departure points to wider mystery – February 6, 2019
Examining Angela Ahrendts’ five-year tenure as head of Apple Retail – February 6, 2019
Apple CEO Cook thanks Angela Ahrendts in company-wide memo to employees – February 6, 2019
Apple names third retail chief in seven years – February 6, 2019
Apple’s Angela Ahrendts to depart in April; Deirdre O’Brien named senior vice president of Retail + People – February 5, 2019
Apple’s Angela Ahrendts has a plan for next-gen retail – January 29, 2019
Why Angela Ahrendts left Burberry for Apple – June 20, 2018
Ralph Lauren to add Apple’s Angela Ahrendts to Board of Directors – May 9, 2018
Angela Ahrendts is again Apple’s best-paid employee – December 29, 2017
Forbes’ World’s 100 Most Powerful Women: Angela Ahrendts #13, Laurene Powell Jobs #14 – November 2, 2017
Deirdre O’Brien named Apple’s vice president of People – July 21, 2017
Tim Cook took home $10.3 million, Angela Ahrendts earned $25.7 million in 2015 – January 6, 2016
Apple’s Angela Ahrendts emerges as highest-paid U.S. woman with $83 million – May 5, 2015
Apple’s retail chief Angela Ahrendts paid $73.4 million in cash and stock last year; BoD member Drexler steps down – January 22, 2015
Apple’s new retail chief Ahrendts granted $68 million in restricted stock – May 6, 2014

26 Comments

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.