“As chief executive of Burberry from 2006 to 2014, Ahrendts, 58, proved that a bricks-and-mortar store could appeal to the millennial generation,” Menkes writes. “Five years ago, she left London for Silicon Valley – and since then has been dreaming up a new vision for retail at one of the world’s largest technology companies.”
“Retail has never been so in need of reinvention. Since 2017 almost 10,000 stores in the US have closed their doors. Some analysts predict that by 2022 one in four US malls could be out of business. Although 2018 showed some signs of improvement, the twin threat remains: retailers around the world need to find a way to both compete with online shopping and to attract younger, more demanding customers,” Menkes writes. “No company is doing experiential retail with the same level of scale or ambition as Apple. Its ‘Today at Apple’ programme offers classes, talks, concerts and workshops, each designed, in Ahrendts’s words, to ‘enrich lives.'”
Read more in the full article here.
MacDailyNews Note: Having Ahrendts, with a highly successful CEO-ship on her resume and available to step in for Cook at a moment’s notice should some unforeseen tragedy happen, is invaluable.
Find out more about “Today at Apple” here.
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