“These Apple Stores have been lauded as retail successes since their very beginnings, and externally they had appeared to be doing well even before Ahrendts joined. Yet in practice, the years before her arrival were marked with problems,” Gallagher writes. “Her official predecessor only lasted nine months in the job before being replaced by Tim Cook who acted as a caretaker head of retail alongside his duties as CEO.”
“Ahrendts seemed happier to make her changes more subtly and less visibly,” Gallagher writes. “She appeared to predominantly build up Apple’s internal systems for running and developing retail before she moved to launch the Today at Apple idea of turning stores into meeting places.”
Read more in the full article here.
MacDailyNews Take: Good luck in your greatly expanded duties, Deirdre O’Brien!
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