New Apple retail chief Deirdre O’Brien receives stock grant worth up to $8.2 million

“Deirdre O’Brien, Apple’s new retail chief, has been handed restricted stock by the company worth up to $8.2 million,” Richard Waters reports for Financial Times. “The award comes on top of the regular annual stock grant she received as the company’s head of human resources, with last September’s allocation worth $7.5 million.”

Five years ago, Angela Ahrendts, “a former chief executive officer of Burberry, received $60m worth of stock as a signing-on bonus,” Waters reports. “Ms Ahrendts went on to receive a compensation package valued by the company at more than $20m a year.”

O’Brien’s “restricted stock units are set to vest in three annual installments,” Waters reports, “beginning in August 2021.”

Read more in the full article here.

MacDailyNews Take: A relative bargain.

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Apple names third retail chief in seven years – February 6, 2019
Apple’s Angela Ahrendts to depart in April; Deirdre O’Brien named senior vice president of Retail + People – February 5, 2019
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Why Angela Ahrendts left Burberry for Apple – June 20, 2018
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Forbes’ World’s 100 Most Powerful Women: Angela Ahrendts #13, Laurene Powell Jobs #14 – November 2, 2017
Deirdre O’Brien named Apple’s vice president of People – July 21, 2017
Tim Cook took home $10.3 million, Angela Ahrendts earned $25.7 million in 2015 – January 6, 2016
Apple’s Angela Ahrendts emerges as highest-paid U.S. woman with $83 million – May 5, 2015
Apple’s retail chief Angela Ahrendts paid $73.4 million in cash and stock last year; BoD member Drexler steps down – January 22, 2015
Apple’s new retail chief Ahrendts granted $68 million in restricted stock – May 6, 2014


  1. MDN: “A relative bargain.”

    Not if she can’t perform. HR and Retail are two radically different business areas. There’s not a lot in her background that would say she’s an expert in retail sales. While she was part of the team that worked on setting up the original Apple store, she was really part of operations (being VP of operations for a while before going to HR), not retail sales.

    At this point all we can do is just sit back and see how she does — and hope for the best. Within 30 months (the time between now and when the first 1/3 of that grant vests) we’ll know if she’s worth any of that “relative bargain”.

    1. @Shadowself

      Good points. HR and Retail go together like peanut butter and marinara sauce.

      Then again, what’s the point of a physical store if most people can’t afford the products anyhow? At least online you can build these speed-bumped products that look the same every year and laugh out loud at Cook’s sky high, ridiculous prices.

      Cook is on his third retail chief in 8-years and during that time Apple stores have gone to shit, right along with the company. The next time this stock tanks it won’t bounce back. Ahrendts was smarter than I thought… she did a Woody Allen and took the money and ran!

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