“It’s probably fair to say that Apple’s first-generation HomePod didn’t exactly revolutionize the smart-speaker industry, which is already dominated by heavyweights like Amazon and Google,” Ashraf Eassa writes for The Motley Fool. “In fact, according to Strategy Analytics, HomePod ‘did not feature in the top-five ranking by shipments’ during the second quarter of 2018.”
“That might lead you to think that the HomePod is something of a dud, right? Well, not so fast,” Eassa writes. “Strategy Analytics also says that HomePod ‘did top the market value rankings with 16% share of wholesale revenues.’ HomePod also apparently nabbed ‘a [dominant] 70% share of the small but growing [$200-plus] premium price band.””
“In other words, Apple’s HomePod has captured a significant chunk of industry-wide smart speaker revenues and has a very high share in the market for high-priced smart speakers (Apple’s HomePod sells for $349),” Eassa writes. “The HomePod story is far from written yet, and I look forward to seeing how both the product and its performance in the marketplace evolve over time.”
Read more in the full article here.
MacDailyNews Take: Apple is hitting their target market and, with HomePod sold on sound quality first (not Siri, thankfully), these are the buyers who are most likely to have the type of disposable income that best facilitates things Apple likes even more than hardware sales: Recurring Apple Music subscriptions.
Due to its delayed late start, Apple’s HomePod is a story for Christmas 2018 and beyond.
A finally-finished HomePod (with flawless multi-room audio and stereo pairing out of the box) and, potentially others in the HomePod family, are products for Christmas 2018 and beyond. — MacDailyNews, April 13, 2018
Apple’s HomePod dominates with 70% share of premium smart speaker market – September 19, 2018
Just 2% of Apple customers have a HomePod – September 18, 2018
Despite missing last Christmas by a mile, Apple gains a foothold in the smart speaker market – August 14, 2018
Metro UK reviews Apple’s HomePod: Get the credit card out and buy two – August 6, 2018
How to group HomePod and Sonos speakers for multi-speaker surround sound – July 27, 2018
Yes, two Apple HomePods really are better than one – July 19, 2018
iMore reviews Apple’s HomePod: Retina for your ears – June 18, 2018
Can a pair of Apple’s HomePods take on a surround sound theater system? – June 18, 2018
David Pogue reviews Apple HomePod with stereo and multi-room capabilities: ‘Ooh, man’ – June 13, 2018
HomePod stereo pairing took a frustratingly long time to arrive, but it was worth the wait – May 30, 2018
Strategy Analytics: Apple shipped 600,000 HomePods in Q1 for 6% share of smart speaker market – May 17, 2018
Apple HomePod: The audiophile perspective plus 8 1/2 hours of measurements; HomePod is 100% an audiophile-grade speaker – February 12, 2018