“He says the high price has cut off a lot of the potential market (in the face of tough, cheaper, competition) and that Apple is ‘mulling’ a lower-cost model,” Mayo reports. “Earlier this week, Bloomberg claimed that some Apple Stores were selling only ten HomePods a day.”
“A 2.5 million estimate for HomePod yearly sales from KGI works out to about 6,800 units per day, obviously split between retail and online sales,” Mayo reports. “KGI is non-committal about the lower-cost HomePod idea. This suggests that the analyst has seen evidence of lower-cost prototypes but not enough to indicate that Apple has signed off production on a cheaper model.”
Read more in the full article here.
MacDailyNews Take: Again, you simply cannot miss the Christmas shopping season and not pay a steep price. For Apple, the price is a lost year and millions of potential customers lost to other ecosystems – perhaps temporarily, perhaps permanently; regardless they will be much harder to land had Apple had product on the shelves for Christmas.
A finally finished HomePod (with flawless multi-room audio and stereo paring out of the box) and, potentially others in the HomePod family, are products for Christmas 2018 and beyond.
China Times echoes poor HomePod sales, says Apple has reduced orders to 200,000 per month – April 12, 2018
Apple HomePod disappoints with weak sales after tardy debut that missed Christmas shopping season – April 12, 2018
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Apple shakes up software development strategy to focus on quality – February 12, 2018
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Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
On the future of Apple’s Macintosh – February 6, 2017
Apple is misplaying the hand Steve Jobs left them – November 30, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015