September 12th ‘Gather Round’ unveiling rumored to be impressive even by Apple’s standards

“Apple is set to reveal its latest lineup of products on Sept. 12 at the Steve Jobs Theater on the tech giant’s campus, it announced in an invitation to media,” Sara Salinas reports for CNBC. “The company’s annual September event serves as the introduction of new iPhone models and upgraded gadgets before inventory hits the shelves, but this year’s unveiling is rumored to be impressive even by Apple’s standards.”

“Analysts and news outlets are expecting upgrades to nearly every Apple product line,” Salinas reports. “Reports have suggested a new line of iPhones, a new MacBook Air and updated Mac Mini, upgrades to the iPad and a new Apple Watch.”

“Like the iPhone X, all the new iPhone models will ditch the home button in favor of gesture controls,” Salinas reports. “Apple is also expected to update its iPad Pro models with screens and features that mimic the iPhone X, including FaceID and gesture controls.”

Read more in the full article here.

MacDailyNews Take: Less than two weeks to go!

It’s official: Apple to hold ‘Gather Round’ special media event on September 12th – August 30, 2018
Apple will introduce 15+ new products this year – August 27, 2018
Apple’s 2018 is backloaded: iPad Pro, MacBook, Mac mini, MacBook Pro, 11-inch iPad Pro coming this fall – July 11, 2018


  1. Macuser: I just want to say one word to you. Just one word.
    Tim Cook: Yes, sir.
    Macuser: Are you listening?
    Tim Cook: Yes, I am.
    Macuser: iMac
    Tim Cook: Exactly how do you mean?
    Macuser: There’s a great future in iMacs. Think about it. Will you think about it?
    [update from The Graduate]

  2. I upgraded my phone, AirPods and Apple Watch in anticipation of the AirPower wireless charging device so it really needs to be there. It’s the only Apple product I’m looking to buy this year or next now that I’ve done these upgrades.

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