Jamf: 72% of enterprise employees choose Apple Macs over Windows PCs, 75% pick Apple iOS devices over Android

Enterprise organizations are increasingly offering employees technology device choice, and for good reason: 68 percent of enterprise workers say that technology choice makes them more productive, and of those who get to choose, 77 percent say they’re more likely to choose to work or stay at a company that offers device choice. These are the key findings from a global survey of executives, managers and IT professionals on choice programs in the workplace from Jamf, the standard in Apple management.

Defined as giving employees the freedom to choose among brands of computer hardware and/or mobile devices for work, employee choice programs have gained major influence on the employee experience. Ninety percent say choice programs should become a standard in business, demonstrating that choice programs are here to stay.

Today, more than half of enterprise organizations (52 percent) allow employees to choose what type of computer they use at work, while nearly half (49 percent) allow them to choose their mobile devices. When organizations give employees the ability to choose their technology, they consistently choose Apple. Of organizations with choice, 72 percent chose Mac and 28 percent chose PC. A further 75 percent of respondents indicated they chose an iPhone or iPad, while only 25 percent chose Android.

When it comes to productivity, technology choice is king. While enterprise employees stated a variety of benefits to working on their preferred device, 68 percent said technology choice made them more productive. Improved creativity (37 percent) and collaboration (35 percent) came in second and third, and 35 percent of respondents said using their device of choice made them proud of where they work. By giving employees access to the technology they are most familiar with, organizations are able to change the way employees both work and perceive their employer. Regardless of the company, when employees are given the technology they want, employers are rewarded with the best, most productive and appreciative employees.

Summary of Key Survey Findings:

· 90% of employees surveyed whose organizations currently have a choice program believe it should become a standard for all businesses

· 72% of employees who are offered the choice between Mac and PC chose Mac

· 75% of employees who are offered the choice between iOS and Android as their mobile device operating system chose iOS

· 68% claim that the ability to select their device of choice makes them more productive in the workplace

· 74% of enterprise employees would prefer a company-issued device over a personally-owned device because end users prefer to keep their lives separate

· 77% of respondents would choose to stay at a company that offers technology choice or work at a company that offers a similar program

· 86% of respondents in large enterprises (500+ employees) say that choice programs are important to the well-being of an organization

“When it comes to attracting and retaining top talent in the enterprise, the job landscape is more competitive than ever,” said Jamf CEO Dean Hager in a statement. “And, with the highest global talent shortage in 10 years, it’s no wonder that a major priority for enterprise organizations is to create the ultimate employee experience. When employers combine the freedom of technology choice with Apple, the results are stronger employee retention, productivity and job satisfaction.”

To access a free copy of the report, visit: https://www.jamf.com/resources/e-books/survey-the-impact-of-device-choice-on-the-employee-experience/

This survey, conducted in March 2018, is based on the responses from 580 executives, managers, and IT professionals from small, medium, and large organizations around the world.

Source: Jamf

MacDailyNews Take: Jamf CEO Dean Hager said it best: “When employers combine the freedom of technology choice with Apple, the results are stronger employee retention, productivity and job satisfaction.”

Canalys has really, really good news for Apple in the enterprise – March 2, 2018
Apple has a major new enterprise partner – and Apple just got even stickier – January 25, 2018
Apple hires tech team from data science startup SVDS in enterprise play – January 19, 2018
Apple is getting very, very serious about enterprise IT – January 15, 2018
Mac sales jump highlights purchasing pattern change; ‘great traction in the enterprise market’ seen – November 7, 2017
General Electric to offer Apple Macs to 330,000 employees as company standardizes on iOS for mobile – October 23, 2017
Enterprise use of Apple Macs primed to expand ‘exponentially’ – September 6, 2017
Microsoft’s Windows is doomed – September 1, 2017
Steve Jobs’ plan to take back the personal computing business from Microsoft proceeding apace – December 7, 2009
Apple CEO Steve Jobs’ ultimate goal: ‘to take back the computer business from Microsoft’ – June 16, 2005

[Attribution: MacRumors. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. They deploy iPhones and iPads where I work. They ban Android. My, times have changed! Since I’m in charge of our space, I have a Mac with Windows VM. Took a lot of meetings to get my first one back in 2010. They were worried it would “do something to the network” and swore it couldn’t handle running a VM, lol. My Mac is refreshed every 5 years..our PCs..every 3, maximum.

    1. Just think about the what the impact *could* be if Apple also updated their computers with greater frequency. 3+ years between refreshes is neglectful. Maybe shareholders need to hold Tim accountable for the lost opportunity this survey portends to exist. If Apple had a better lineup…and actually pushed harder into enterprise….their top and bottom line growth would similarly improve, and more customers would be inside Apple’s ecosystem than already are.

  2. But don’t you hate that VM. I have used Parallels since the early days and MS Virtual PC before it and they are all a pain. I look forward to the days when I NEVER have to load another.

    1. Virtual PC existed LONG before MS bought them. The reality was that VPC was a good product. MS bought them and within weeks came out with a new release that was so slow that I could LITERALLY watch how windows are drawn on the screen. (Back then Windows did not draw windows on the screen all at once, it actually drew the outline, then specific parts in certain order.)

      Them MS killed the Mac version of VPC.

      Ah, the old, stereotypical MS battle plan.

    2. I need it for one program, so I live with it. Honestly though, I don’t mind windows in a VM. In fact, windows seems way more stable and consistent when trapped in a box. Being able to revert to a snapshot..a real backup (as opposed to windows versions) helps. I also enjoy having the IT tools of windows and the tools my Mac has that windows doesn’t, all in one computer. Really comes in handy when fixing things (especially logs and .ini files from the Mac). The Mac can also “see” system files on our PCs that are hidden from windows. It’s an ultimate troubleshooting machine!

      1. Also…you can duplicate VMs…or just copy. I brought my VM home. When I loaded it for the first time on my home Mac, parallels asked me if it was “moved or copied”..choose moved and it keeps the same MAC address..and all of my complicated software with locked down licensing still worked. It’s the same “computer”.

  3. And then there is the rest of us … who are forced to use both systems because proprietary high priced CAD with a locked down software serial # registration won’t work with VMs.

  4. but, but, but… PC’s are for Business! That’s what they told us when they forced our school to Dells. I used a PC for 8 years (and it sucked!!!). Finally, I brought a Mac from home and I am much happier. The only downside is that they won’t let my Mac access the fileserver.

    1. I’ll bet the “many people” you know are all connected to content creation.

      The bulk, by a wide margin, of enterprise users has nothing to do with content creation. By and large, most enterprise use cases involve accessing/modifying data (essentially what dumb terminals hanging off mainframes were used for in the past),

      Server farms have largely replaced mainframes, requiring a computer (Mac or PC) to access the firm’s data systems. Windows came to dominate the enterprise because, at the time, everything was based on DOS, decision makers were technologically ignorant, and nothing could compete on initial price with it.

      When Win95 was introduced you loaded it on top of your existing Wintels, and it also was cheap (little if any need to upgrade hardware). But the primary job remained the same: data entry.

      Nearly 40 years later decision maker management has grown up with computers and is now looking beyond initial cost to total cost (initial cost, support cost, employee productivity, and data security). Enter the Mac, iPhone, and iPad.

  5. So the survey says that running a virtual Windows machine on the most expensive hardware is preferred as long as someone else is paying for it. What insight! Trashcans for everyone!

  6. Lots of Apple fan boys here. Reality is Apple provides no enterprise level anything. People buy the overrated Apple hardware to run Windows and Windows only applications. Support and administration can only be done through janky 3rd party applications. There is no group policy, active directory, wsus, print management, kms management, MDT image deployment, firewalls, etc without spending thousands more on 3rd party applications because there is no native enterprise level anything provided by Apple. Windows comes with enterprise level everything for way less. Anyone with financial sense could save a company millions of dollars by getting PCs or laptops built for Windows which is what a majority of people run anyways on their Macs. Mac, iPhone, etc is an administration nightmare and not enterprise level friendly at all. Sorry that’s reality. If your System Admins are worth anything they could secure and lockdown and manage your environment without blowing away millions of dollars to buy overrated hardware or buy a bunch of 3rd party tools needed to get the job done. Oh and enjoy your 30 dollars here and there to get dongles needed to do anything worthwhile for your Mac.

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