Apple takes 59% of global wearables revenue on 21% unit share

“Apple is doing Apple, all over again,” John Koetsier writes for Forbes. “Just days after one research firm [Strategy Analytics] announced that the Cupertino company captures 51% of global smartphone revenue, another [IDC] announced that Apple was the Q4 2017 volume shipment king in smartwatches with 57.5% growth year over year.”

“Sure, that’s just 21% market share,” Koetsier writes. “But it’s also a 59% revenue share, which you can determine with a few quick calculations.”

“This will be no shock to veteran industry watchers: Apple is following its standard playbook with premium products at premium prices,” Koetsier writes. “The Apple Watch, which Horace Dediu estimated had an average selling price of $330 in fall of 2017, almost certainly has a higher ASP now with the introduction of the Apple Watch 3 with cellular connectivity. I conservatively estimate $350, which puts Apple device revenue at close to $3 billion for the quarter.”

Read more in the full article here.

MacDailyNews Take: Yup.

Apple takes the grain and leaves the also-rans with the chaff.MacDailyNews, February 7, 2018

Newsflash: Apple sells premium products at premium prices to premium customers – October 23, 2012

IDC: Global wearables market grew 7.7% in Q417 and 10.3% in 2017 as Apple Watch seized the lead – March 1, 2018
Apple Watch dominates smartwatch market – March 1, 2018
Apple Watch sets new all-time record for wearables shipments; ‘Apple has won the wearables game’ – analyst – February 7, 2018
Apple Watch sales momentum is growing; unit sales now rival those of Macintosh – January 23, 2018
Apple Watch Series 3 shipments predicted to rise to 23-25 million in 2018 – December 14, 2017
Apple Watch: The war for wearables is over, and Apple won – December 12, 2017
Canalys estimates Apple shipped 3.9 million Apple Watch units in Q317, despite strong demand outstripping supply – November 14, 2017

[Thanks to MacDailyNews Readers “Fred Mertz,” “Brawndo Drinker,” and “David E.” for the heads up.]


  1. I’m certain there will be the usual analyst complaints about how Apple isn’t taking enough market share percentage. Wall Street was always happily chirping about Fitbit owning the wearables market with those inexpensive fitness devices that were always breaking after a few months use. I would imagine AppleWatches last a lot longer which means less yearly sales for greedy investors. I’d think Apple could sell more AppleWatches if they worked with Android smartphones but that’s unlikely to happen. This way if someone wants an AppleWatch they’ll also need an iPhone. I’m just happy AppleWatch isn’t the failure that some said it was.

  2. This is what really needs to be made public:
    “The wearables market includes several inexpensive fitness trackers from the likes of Fitbit and Xiaomi, while the Apple Watch starts at $249 for Series 1 models, so it’s really an apples to oranges comparison.

    For that reason, MacRumors also reached out to IDC for data specific to smartwatches, which it defines as wearables that can run third-party apps natively.

    The data shows that Apple Watch accounted for an estimated 61 percent of worldwide smartwatch shipments last quarter, with no single competitor coming anywhere close. Samsung’s market share was just 8.4 percent, according to IDC, despite the quarter encompassing the lucrative holiday shopping season.”

    Reporting wearables is a very obvious ploy to undermine the Apppe Watch’s true impact by the so called analysts.

  3. I have no idea about their market share, but the Apple Watch 3 is utterly incredible. I enjoyed the AW 1, but I rely upon the 3. It only gets better in typical Apple fashion. They keep adding to their early efforts with continued software and hardware that everyone else follows. While MDN and other tech writers criticize it. Android phone POS companies copy it, because there is so much tech in that notch and because it’s Apple, it sets the style. For all copiers.

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