“Apple is doing Apple, all over again,” John Koetsier writes for Forbes. “Just days after one research firm [Strategy Analytics] announced that the Cupertino company captures 51% of global smartphone revenue, another [IDC] announced that Apple was the Q4 2017 volume shipment king in smartwatches with 57.5% growth year over year.”
“Sure, that’s just 21% market share,” Koetsier writes. “But it’s also a 59% revenue share, which you can determine with a few quick calculations.”
“This will be no shock to veteran industry watchers: Apple is following its standard playbook with premium products at premium prices,” Koetsier writes. “The Apple Watch, which Horace Dediu estimated had an average selling price of $330 in fall of 2017, almost certainly has a higher ASP now with the introduction of the Apple Watch 3 with cellular connectivity. I conservatively estimate $350, which puts Apple device revenue at close to $3 billion for the quarter.”
Read more in the full article here.
MacDailyNews Take: Yup.
Apple takes the grain and leaves the also-rans with the chaff. — MacDailyNews, February 7, 2018
Newsflash: Apple sells premium products at premium prices to premium customers – October 23, 2012
IDC: Global wearables market grew 7.7% in Q417 and 10.3% in 2017 as Apple Watch seized the lead – March 1, 2018
Apple Watch dominates smartwatch market – March 1, 2018
Apple Watch sets new all-time record for wearables shipments; ‘Apple has won the wearables game’ – analyst – February 7, 2018
Apple Watch sales momentum is growing; unit sales now rival those of Macintosh – January 23, 2018
Apple Watch Series 3 shipments predicted to rise to 23-25 million in 2018 – December 14, 2017
Apple Watch: The war for wearables is over, and Apple won – December 12, 2017
Canalys estimates Apple shipped 3.9 million Apple Watch units in Q317, despite strong demand outstripping supply – November 14, 2017
[Thanks to MacDailyNews Readers “Fred Mertz,” “Brawndo Drinker,” and “David E.” for the heads up.]