“Apple’s had a big year. The highlight was the introduction of the iPhone X, the ten year anniversary phone that said goodbye to the iconic Home button and is Apple’s template for smartphones in the next decade,” Erwin van der Zande reports for Bright.nl. “But does the entire industry agree, like it did with the original iPhone 10 years ago, or is it just Apple?”
“I can ask this [of] Phil Schiller, Apple’s senior vice president of Worldwide Marketing,” van der Zande reports. “Schiller points out a couple of features… The first one is Face ID, the new security technology that enables users to unlock the iPhone X with their face. ‘Ultimately what we are doing there is making privacy security even easier to do so that we all want to do it,’ says Schiller. According to Apple, Face ID is much safer than it’s predecessor Touch ID, that unlocks iPhones with a fingerprint. Schiller has a quick answer to the commentary that other smartphone makers had a face or iris recognition before Apple did: ‘They all stink.'”
I think we’ve worked really hard to maintain the trust we have with users about how this information technology is and isn’t used. First of all, no Face ID data goes to third parties. So what you enroll with Face ID, what you use to unlock your phone, that’s an algorithm that is created and encrypted by the Secure Enclave. No third party that uses the iPhone camera has your Face ID data. We did create an API so developers can use the cameras to track facial movements, to do things like wrap stickers on your face (like Snapchat, ed.) That’s different than Face ID. They don’t have all the acces that Face ID has for that. — Phil Schiller
Much more in the full article here.
MacDailyNews Take: As for the HomePod delay into 2018, missing this Christmas, Schiller said: We feel bad we aren’t able to deliver Homepod for the holidays. We’re going to take the time to do it right and make sure it’s great when it comes out. We need more time to make it right.
You know what? A company with $250+ billion liquid should be able to get the job done right and on time, especially for a product they announced in June. It’s a speaker, not a rocket ship, Phil. Lame marketing pablum doesn’t cover ineptitude. The time to do it right and make sure it’s great was all of the time before October when it should have been shipping at the latest.
There’s nothing like digging yourself an unnecessary hole two years late, huh, Phil? No wonder you feel bad. You ought to be mad.
Missing one Christmas might not seem like a lot, but every user lost to another ecosystem is much, much more difficult to convert into a customer when you finally get your ass in gear and ship.
And, under the tree this year, there will be millions upon millions getting Amazon Echo and Google Home products and into their ecosystems*, not Apple’s.
*And other services, like Spotify instead of Apple Music, for one prominent example.
Apple really screwed the pooch on this one.
Real artists ship. – Steve Jobs — MacDailyNews, November 20, 2017
This wouldn’t have happened this way under Steve Jobs.
The HomePod’s internal code name ought to be “Clusterfsck,” but that’s already been taken by the Mac Pro.
Steve Jobs could see the whole picture and into the future. He would inherently know how to use Siri to tie together Wi-Fi connectivity, home automation, Bluetooth, Apple TV, sound reproduction, Apple Watch, iPhone, iPad, etc. and he’d direct his staff to work towards the goal(s) he defined. When you lose your visionary CEO and replace him with a caretaker CEO, this is the type of aimless, late, bureaucratic dithering that ensues. – MacDailyNews, November 21, 2017
Luckily for Tim Cook, Steve Jobs left him a perpetual profit machine that can absorb pretty much any lackadaisical fsckatude that can be thrown into the spokes.
We can almost see the smiles of the Amazon Echo and Google Home execs from here. — MacDailyNews, November 17, 2017
There could be a psychological component to this that leads people use Alexa over Siri precisely because they know the Echo is there (it’s a physical object), but forget about Siri being everywhere, even on their wrists (because Siri is embedded inside devices that are “for other things” in the user’s mind (telling time, watching TV, computing, phone calls, etc.) and therefore “hidden” to the user. Hence, Siri gets forgotten and goes unused while people use Alexa…
Again: We believe people use Alexa because Amazon Echo is a physical manifestation of “her,” while forgetting about Siri even though she’s on their wrists at all times and/or in their iPhones and iPads because Siri is hidden inside objects whose primary function is something other than “personal assistant” in people’s minds (watch, TV, phone or tablet, as opposed to “Siri.”) Alexa is present thanks to the Amazon Echo. Siri is absent because she has no such counterpart; no physical manifestation.
Siri is a ghost. Alexa is that cool, fun, glowing tube right there on the counter.
Apple would do well to not discount the psychology behind why people use certain features, even though cold, hard logic tells them it’s a redundant and unnecessary product.
An “Apple Echo” device would sell in the millions of units per quarter and boost Siri usage immensely. — MacDailyNews, June 15, 2016
Something along the lines of Amazon Echo is what Apple should have done if run by competent, forward-thinking management. When Apple finally does do their version of Amazon Echo (and they will get around to doing such a product eventually) they will rightly be called a follower. The company had all of the ingredients to make their own Echo before Amazon, except for the vision, it seems. — MacDailyNews, March 29, 2016
Interns, tap away!
Echo Dot was Amazon’s Black Friday – Cyber Monday bestseller as Apple’s delayed HomePod waits for 2018 release date – November 28, 2017
Apple’s late, delayed, limited HomePod is looking more and more like something I don’t want – November 27, 2017
Why Apple’s HomePod is three years behind Amazon’s Echo – November 21, 2017
Under ‘operations genius’ Tim Cook, product delays and other problems are no longer unusual for Apple – November 20, 2017
Apple delays HomePod release to early 2018 – November 17, 2017
Apple CEO Tim Cook: The ‘operations genius’ who never has enough products to sell at launch – October 23, 2017
Apple reveals HomePod smart home music speaker – June 5, 2017
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
Apple is misplaying the hand Steve Jobs left them – November 30, 2016
Apple delays AirPod rollout – October 26, 2016
Apple delays release of watchOS 2 due to bug – September 16, 2015
Apple delays HomeKit launch until autumn – May 14, 2015
Apple delays production of 12.9-inch ‘iPad Pro’ in face of overwhelming iPhone 6/Plus demand – October 9, 2014
Tim Cook’s mea culpa: iMac launch should have been postponed – April 24, 2013