Apple’s so-called TV ‘strategy’ continues to be an embarrassing joke
“Last year, I wrote that Apple’s TV strategy was an aimless disaster and that company executives, at a fundamental level, appeared to have no concept as to what makes for a compelling TV viewing experience,” Yoni Heisler writes for BGR. “Many months later, the sad reality is that Apple’s TV strategy remains a disorganized and embarrassing mess, with little evidence that change is on the horizon.”
“What’s particularly damning is that Apple doesn’t even seem to understand how viewers consume TV in today’s streaming-centric landscape,” Heisler writes. “Unfortunately, the examples of Apple’s incompetence in the TV space are not in short supply. First off, let’s start with Planet of the Apps.”
MacDailyNews Take: Uh, let’s not. What a derivative, amateurish mess!
“It’s not a good look when a retail-oriented company like Amazon can swoop in and deliver easily accessible and award-winning content while Apple can only muster up a show that was universally panned,” Heisler writes. “The good news is that change may be coming soon… Apple recently hired Jamie Erlicht and Zack Van Amburg, two seasoned TV executives who actually know what they’re doing…”
Eddy CueMacDailyNews Take: Eddy Cue. Can’t get the deals done. Can’t recognize blatantly bad TV from the pilot, much less at the pitch stage. Puts TV content into “Apple Music.” Needs Tim Cook to hire people who can actually do his job (first Jimmy Iovine, now Erlicht and Van Amburg). Inexplicably continues to get paid tens of millions per year. Boy, the photos Cue possesses must be doozies!
Apple’s so-called TV ‘strategy’ continues to be an embarrassing joke because it’s run by an embarrassing joke.
It’s quite possible that without Steve Jobs’ help, Eddy Cue couldn’t get ink in a stationery store. — MacDailyNews, November 5, 2015
—
We’re embarrassed for Apple, but, don’t forget what Tim Cook told us last fall, “And now, with the TV app, there’s really no reason to watch TV anywhere else.”
BWAHAHAHAHAHAHA! No, seriou… BWAHAHAHAHAHAHAHAHAHAHA!!!
