Apple’s iPhone celebrates 10 years

“Exactly 10 years ago today, Apple co-founder and former CEO Steve Jobs took to the stage at the now defunct annual Macworld conference in San Francisco to unveil the iPhone,” Zach Epstein writes for BGR. “Putting an end to years of rumors and speculation, Jobs described the tiny new device as ‘a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device.'”

“Reactions in the media were mixed at the time, but reactions from Apple’s rivals were not: the giants of the smartphone industry all laughed off the iPhone as a device that could never compete with industry leaders,” Epstein writes. “Now, 10 years later, smartphone giants have all been toppled. Nokia and BlackBerry have all but exited the smartphone market, and Microsoft’s share of global smartphones sales is practically too small to count. Meanwhile, Apple has grown to become the most valuable company on the planet, all thanks to the tremendous success of the iPhone.”

Read more in the full article here.

Apple iPhoneIn a statement today, Apple CEO Tim Cook said, “iPhone is an essential part of our customers’ lives, and today more than ever it is redefining the way we communicate, entertain, work and live. iPhone set the standard for mobile computing in its first decade and we are just getting started. The best is yet to come.”

“It is amazing that from the very first iPhone through to today’s newest iPhone 7 Plus, it has remained the gold standard by which all other smartphones are judged. For many of us, iPhone has become the most essential device in our lives and we love it,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing, in a statement. “iPhone is how we make voice and FaceTime calls, how we shoot and share Live Photos and 4K videos, how we listen to streaming music, how we use social media, how we play games, how we get directions and find new places, how we pay for things, how we surf the web, do email, manage our contacts and calendars, how we listen to podcasts, watch TV, movies and sports, and how we manage our fitness and health. iPhone has become all of these things and more. And I believe we are just getting started.”

MacDailyNews Take: Here are some of our favorite quotes from the early days of the iPhone:

• “[iPhone] just doesn’t matter anymore. There are now alternatives to the iPhone, which has been introduced everywhere else in the world. It’s no longer a novelty.” – Eamon Hoey, Hoey and Associates, April 30, 2008

• “We are not at all worried. We think we’ve got the one mobile platform you’ll use for the rest of your life. [Apple] are not going to catch up.” – Scott Rockfeld, Microsoft Mobile Communications Group Product Manager, April 01, 2008

• “Microsoft, with Windows Mobile/ActiveSync, Nokia with Intellisync, and Motorola with Good Technology have all fared poorly in the enterprise. We have no reason to expect otherwise from Apple.” – Peter Misek, Canaccord Adams analyst, March 07, 2008

• “[Apple should sell 7.9 million iPhones in 2008]… Apple’s goal of selling 10 million iPhones this year is optimistic.” – Toni Sacconaghi, Bernstein Research analyst, February 22, 2008

• “What does the iPhone offer that other cell phones do not already offer, or will offer soon? The answer is not very much… Apple’s stated goal of selling 10 million iPhones by the end of 2008 seems ambitious.” – Laura Goldman, LSG Capital, May 21, 2007

• Motorola’s then-Chairman and then-CEO Ed Zander said his company was ready for competition from Apple’s iPhone, due out the following month. “How do you deal with that?” Zander was asked at the Software 2007 conference. Zander quickly retorted, “How do they deal with us?” – Ed Zander, May 10, 2007

• “The iPhone is going to be nothing more than a temporary novelty that will eventually wear off.” – Gundeep Hora, CoolTechZone Editor-in-Chief, April 02, 2007

• “Apple should pull the plug on the iPhone… What Apple risks here is its reputation as a hot company that can do no wrong. If it’s smart it will call the iPhone a ‘reference design’ and pass it to some suckers to build with someone else’s marketing budget. Then it can wash its hands of any marketplace failures… Otherwise I’d advise people to cover their eyes. You are not going to like what you’ll see.” – John C. Dvorak, Bloated Gas Bag, March 28, 2007

• “Even if [the iPhone] is opened up to third parties, it is difficult to see how the installed base of iPhones can reach the level where it becomes a truly attractive service platform for operator and developer investment.” – Tony Cripps, Ovum Service Manager for Mobile User Experience, March 14, 2007

• “I’m more convinced than ever that, after an initial frenzy of publicity and sales to early adopters, iPhone sales will be unspectacular… iPhone may well become Apple’s next Newton.” – David Haskin, Computerworld, February 26, 2007

• “There’s an old saying — stick to your knitting — and Apple is not a mobile phone manufacturer, that’s not their knitting… I think people overreacted to it — there was not a lot of tremendously new stuff if you think about it.” – Greg Winn, Telstra’s operations chief, February 15, 2007

• “Consumers are not used to paying another couple hundred bucks more just because Apple makes a cool product. Some fans will buy [iPhone], but for the rest of us it’s a hard pill to swallow just to have the coolest thing.” – Neil Strother, NPD Group analyst, January 22, 2007

• “I can’t believe the hype being given to iPhone… I just have to wonder who will want one of these things (other than the religious faithful)… So please mark this post and come back in two years to see the results of my prediction: I predict they will not sell anywhere near the 10M Jobs predicts for 2008.” – Richard Sprague, Microsoft Senior Marketing Director, January 18, 2007

• “The iPhone’s willful disregard of the global handset market will come back to haunt Apple.” – Tero Kuittinen,, January 18, 2007

• “[Apple’s iPhone] is the most expensive phone in the world and it doesn’t appeal to business customers because it doesn’t have a keyboard which makes it not a very good email machine… So, I, I kinda look at that and I say, well, I like our strategy. I like it a lot.” – Steve Ballmer, Microsoft CEO, January 17, 2007

• “The iPhone is nothing more than a luxury bauble that will appeal to a few gadget freaks. In terms of its impact on the industry, the iPhone is less relevant… Apple is unlikely to make much of an impact on this market… Apple will sell a few to its fans, but the iPhone won’t make a long-term mark on the industry.” – Matthew Lynn, Bloomberg, January 15, 2007

• “iPhone which doesn’t look, I mean to me, I’m looking at this thing and I think it’s kind of trending against, you know, what’s really going, what people are really liking on, in these phones nowadays, which are those little keypads. I mean, the Blackjack from Samsung, the Blackberry, obviously, you know kind of pushes this thing, the Palm, all these… And I guess some of these stocks went down on the Apple announcement, thinking that Apple could do no wrong, but I think Apple can do wrong and I think this is it.” – John C. Dvorak, Bloated Gas Bag, January 13, 2007

• “I am pretty skeptical. I don’t think [iPhone] will meet the fantastic predictions I have been reading. For starters, while Apple basically established the market for portable music players, the phone market is already established, with a number of major brands. Can Apple remake the phone market in its image? Success is far from guaranteed.” – Jack Gold, founder and principal analyst at J. Gold Associates, January 11, 2007

• “Apple will launch a mobile phone in January, and it will become available during 2007. It will be a lovely bit of kit, a pleasure to behold, and its limited functionality will be easy to access and use. The Apple phone will be exclusive to one of the major networks in each territory and some customers will switch networks just to get it, but not as many as had been hoped. As customers start to realise that the competition offers better functionality at a lower price, by negotiating a better subsidy, sales will stagnate. After a year a new version will be launched, but it will lack the innovation of the first and quickly vanish. The only question remaining is if, when the iPod phone fails, it will take the iPod with it.” – Bill Ray, The Register, December 26, 2006

• “The economics of something like [an Apple iPhone] aren’t that compelling.” – Rod Bare, Morningstar analyst, December 08, 2006

• “Apple is slated to come out with a new phone… And it will largely fail…. Sales for the phone will skyrocket initially. However, things will calm down, and the Apple phone will take its place on the shelves with the random video cameras, cell phones, wireless routers and other would-be hits… When the iPod emerged in late 2001, it solved some major problems with MP3 players. Unfortunately for Apple, problems like that don’t exist in the handset business. Cell phones aren’t clunky, inadequate devices. Instead, they are pretty good. Really good.” – Michael Kanellos, CNET, December 07, 2006

• “We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.” – Ed Colligan, Palm CEO, November 16, 2006

Is Apple building ‘The Device?’ [revisited] – January 9, 2007
Apple debuts iPhone: touchscreen mobile phone + widescreen iPod + Internet communicator – January 9, 2007
Is Apple building ‘The Device?’ – December 10, 2002


  1. The impact of the iPhone is extremely easy to see. How often do you see somebody using a smartphone which doesn’t look and operate pretty well like an iPhone does?

    Prior to the iPhone, none did. Now, nearly all do.

    1. Yep, still have my original 2007 iPhone. But then initially it was like being in some special club and you could share your delight with a few others others who also had one just before it’s mass break-out. I had been waiting for the iPhone (whether i knew it or out) for years and had ignored all the rest with their crummy displays and UI. I figured something a lot better was coming down the pike and boy was it ever. I basically went from flip phone to iPhone and have never looked back since, Meanwhile many of the also-rans are defunct having learned their lessons the hard way. Thanks again Mr. Jobs & Apple! Well done.

    1. I think there are many people who disagree about the tech world needing Apple. There are many people saying how Apple has already lost its vision and the world is now being led by Google, Samsung and at least a couple of Chinese smartphone manufacturers. I’m sure Wall Street believes Apple is already done for and can now only be a follower. They feel Tim Cook is simply playing it safe and it certainly does seem that way. I think the iPhone business is doing OK but Apple needs to diversify into other businesses if it wants to take risks and excite potential investors.

      It’s rather funny how so many predicted the iPhone would be a huge failure but the iPhone really did change things for the world but now the world is going to discard the iPhone like a worn-out old shoe. There’s very little appreciation for Apple and maybe that’s just how the world is. Forget yesterday and look forward to tomorrow. Those people who predicted the iPhone was going to fail are still waiting and hoping, no matter how long it takes, to be proven they were right.

      1. Don’t know where your disapointment and old shoe come from.

        Investors?!? Muahhahahhaha!

        Playing safe? Playing robust you mean.

        Comparing Apple to Google and Samsung?! Lame. Apple ain’t no gadget company.

        With over 1 billion active devices worldwide and 101 millions users in the USA. 1 person out of 3 has an iPhone… The iPhone is here to stay. Sorry bro.

        My guess? You don’t have the latest Apple products.
        My second guess? You can’T figure out the metrics, they are too damn big…


  2. Before the iPhone, people were begging Apple to produce a flip phone. No one could have thought a multi-touch interface was on be horizon. We were never the same since.

    I don’t care if Apple leads all the time. Just make great products, and I will surely follow.

  3. I remember thinking “I have no justifiable need for this, it would be money better spent on something else” and two weeks after I had it it was “HOW DID I EVEN FUNCTION WITHOUT THIS AMAZING DENT IN THE UNIVERSE” and I can’t believe it’s been ten years…

  4. Happy 10th aniversery iPhone and Apple.

    Tim.. “the best is yet to come”. I Truly hope so !
    We need the excitement to carry on …… ✌️🤞🤞

  5. These day’s I’m not sure ‘gold’ standard is more correct than ‘silver’ with all the areas other companies are pushing features. Still valuable but not so high a pedestal.

  6. Bought the original iPhone on day one. If I recall correctly, it was $600. Later that year Apple issued a $100 rebate gift certificate and bought a printer at the Apple Store in Allentown. Unfortunately, lost it on on a fly fishing backpack trip in the Rockies.

    So, unlike Botty and others, really miss the not in my possession original smartphone gold standard … sigh. 🍾

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