Apple dominated the smartwatch market in 2015, accounting for over 12 million units and two-thirds of all shipments according to Canalys estimates.
Samsung placed a distant second in Q4. Pebble trailed in third and Huawei came fourth. Basic bands exceeded 37 million shipments for the year. Fitbit set a quarterly shipments record as it comfortably led the category. Xiaomi held second place, shipping 12 million Mi Bands during 2015.
“Cashing in on holiday sales, Apple managed to rack up over five million shipments in the fourth quarter,” according to Analyst Jason Low in a statement. Strong holiday shipments for Apple, Fitbit, and Garmin drove growth of over 60% sequentially for all wearable bands. Across the entire wearable bands segment, Fitbit led all vendors in Q4, followed by Apple and Xiaomi. “Software increasingly belongs on the wrist, and this is the direction the market is going,” said Analyst Daniel Matte in a statement. “As the next step along this path, the Fitbit Blaze is the right product for the company to develop. It is competitively priced and is still being squarely focused on fitness.”
Wearable band shipment data is taken from Canalys’ Wearable Technology Analysis service, which provides quarterly market tracking, including country-level estimates. Canalys defines basic wearable bands as devices serving a specific set of purposes that act as accessories to smart devices, are designed to be worn on the body and not carried and cannot run third party computing applications. Smartwatches are multi-purpose devices that serve as accessories to smart devices, are designed to be worn on the body and not carried, run an operating system and are capable of running third party computing applications. Bands are wearables designed to be wrapped around the body, including watches, and do not include activity trackers in the form of clips.
MacDailyNews Take: Dominance.
If you don’t yet have an Apple Watch, you’re missing out.
Here’s what Apple CEO Cook said about Apple Watch’s holiday sales – February 5, 2016
Apple Watch kickstarted interest in wearable devices; sales of fitness trackers and VR headsets are set for rapid growth – February 2, 2016
Apple Watch beats Rolex in luxury brands ranking – January 29, 2016
Apple Watch revenues expected to be $8.4 billion for first year – January 26, 2016
Juniper: Apple Watch has already cornered the smartwatch market – January 12, 2016
Apple COO: ‘Apple Watch marks the end of single-function wrist devices’ – January 7, 2016
Fitbit either doesn’t understand Apple Watch or hopes consumers won’t; neither is good for the company – January 6, 2016
Fitbit exec calls Apple Watch a ‘toy,’ Fitbit shares crater more than 13% after unveiling Apple Watch Sport knockoff – January 5, 2016
It’s official: The Apple Watch is destroying the so-called competition – November 20, 2015
As Apple Watch sales ramp, Swiss watch makers suffer biggest slump in six years – November 19, 2015
Apple Watch models take top four spots on 10 most-wanted smartwatches list – November 18, 2015
Apple Watch is 2016’s hottest holiday gift – November 18, 2015
Apple has already sold more than $1.7 billion worth of Apple Watches – October 29, 2015
Strategy Analytics: Apple Watch sells 4.5 million units in Q315, takes 74% global smartwatch market share – October 28, 2015
Apple Watch users are abandoning traditional watches – September 15, 2015
Over 1 million Apple Watches already sold in China – September 3, 2015
Apple Watch already dominates smart-wearables market, says IDC – August 28, 2015
IDC estimates Apple sold 3.6 million Apple Watch units in Q2 – August 27, 2015
Best Buy CEO: Apple Watch demand is ‘so strong’ that we’re expanding sales to all 1,050 stores – August 25, 2015
Swiss watch exports decline most since 2009 – August 20, 2015
Apple Watch takes 88% of total smartwatch revenue – August 14, 2015
Apple Watch kills a entire industry in three months – August 12, 2015
U.S. wristwatch sales post biggest drop in seven years after Apple Watch debut – August 7, 2015
Apple Watch dominates smartwatches with 75% market share – July 28, 2015
Juniper Research: Apple is world’s #1 smartwatch maker – July 23, 2015
Canalys: Apple ships 4.2 million Apple Watches in Q2 to become world’s top wearables vendor – July 21, 2015
Apple Watch satisfaction is unprecedented at 97%; beats original iPhone and iPad – July 20, 2015
Non-techies love their Apple Watches even more than tech users – July 20, 2015
Apple Watch is Apple’s most successful product debut ever – June 1, 2015