“U.S. watch sales fell the most in seven years in June, one of the first signs Apple Inc.’s watch is eroding demand for traditional timepieces,” Thomas Mulier reports for Bloomberg. “The 14 percent decline in unit sales was the largest since 2008, according to Fred Levin, head of market researcher IDC’s luxury division. ‘The Apple Watch is going to gain a significant amount of penetration,’ he said Thursday in a phone interview.”

“The market for watches that cost less than $1,000 is most at risk, as consumers in that price range have indicated they’re the most likely to buy an Apple Watch, Levin said,” Mulier reports. “Sales of watches costing between $50 and $999 registered drops in June, the biggest being a 24 percent decline in timepieces from $100 to $149.99, according to NPD’s data.”

“Apple Inc.’s refusal to say how many smartwatches it has sold has investors and analysts relying on guesswork to estimate sales,” Mulier reports. “Harder yet is gauging the impact on the $50 billion Swiss watch market. Elmar Mock, one of the inventors of the Swatch, said in March that Apple may cause an ‘ice age’ for the four-century-old industry.”

Read more in the full article here.

MacDailyNews Take: Disruption.

The Apple Watch is going to flop… The Apple Watch is Jonathan Ive’s Newton… Apple may have built out the watch to satisfy the urges of a designer who has become more obsessed with Bentleys and Rolexes than making attractive, functional technology that will actually make life better for the 99%… The Newton, Apple’s original, failed tablet, didn’t sell because tablet technology wasn’t polished, and we didn’t have the wireless networking infrastructure to make its experience particularly meaningful. Sound familiar? — Mark Wilson, March 2, 2015

Once people start using Apple Watch, they aren’t going to want to leave it at home. Ever. And that’s bad, bad news for watchmakers not named Apple.MacDailyNews Take, April 16, 2015

The stupidwatches currently on the market were rendered even more anachronistic dead ends today. If you have one of these wastes of time: Sell it. Get as much as you can for that piece of junk, make room on your wrist, and get ready for the world’s first real smartwatch: Apple Watch. Along with many millions of people, you are going to want an Apple Watch. All you have to do it touch it and see even a glimpse of what it can do and you’ll be sold… The Apple Watch is going to be a massive hit that sells millions upon millions of units.SteveJack, MacDailyNews, September 9, 2014

SEE ALSO:
A convert’s Apple Watch diary: Three months in, a skeptic no longer – July 31, 2015
Apple Watch dominates smartwatches with 75% market share – July 28, 2015
The Apple Watch reviewed, 3 months on – July 24, 2015
Apple Watch after 3 months: It’s still personal – July 24, 2015
Apple Watch: A brilliant addition to my life – July 24, 2015
Juniper Research: Apple is world’s #1 smartwatch maker – July 23, 2015
Canalys: Apple ships 4.2 million Apple Watches in Q2 to become world’s top wearables vendor – July 21, 2015
Apple Watch satisfaction is unprecedented at 97%; beats original iPhone and iPad – July 20, 2015
Non-techies love their Apple Watches even more than tech users – July 20, 2015
Apple Watch is Apple’s most successful product debut ever – June 1, 2015
Apple Watch Edition is poised to disrupt the classic Swiss watch – April 16, 2015
Apple Watch, the world’s first real smart watch, will be a massive hit – September 9, 2014