“We found 34% of Apple Watch buyers were what we profiled as tech insiders. These were folks who very closely aligned with early adopter behavior. To our surprise, 53% were what we call “enthusiastic” users. These are folks who don’t work in the tech industry, don’t even consider themselves ‘techies,’ and more closely resemble traits of the mainstream consumer market,” Bajarin reports. “Many pundits will look to Apple Watch sales as the metric for its success. But the real question is, do people love it? The answer is yes.”
“We arrive at a 97% customer satisfaction level for the Apple Watch. For even more perspective, if we take a look at how the Apple Watch customer satisfaction rating compares to the first generation of the iPad and the iPhone, we see the Apple Watch has the highest customer satisfaction rating of any previous version one Apple product,” Bajarin reports. “Given the current customer satisfaction of the iPhone is at 99%, the first version of the Apple Watch ranks closer to the current generation iPhone than the first generation iPhone or iPad in terms of satisfaction.”
“As we filtered the customer satisfaction answers by profile we saw something,” Bajarin reports. “While every profile ranked high in one of the two top satisfaction responses, it was the non-tech users who ranked the highest for ‘very satisfied/delighted’ by the Apple Watch.”
Much more in the full article – highly recommended – here.
MacDailyNews Take: We can easily imagine Luca Maestri and/or Tim Cook mentioning this Apple Watch customer sat number tomorrow during Apple’s Q315 conference call.
We’ve now worn our Apple Watches every day for 2 months and 27 days.
We will never go back to the primitive days of not wearing an Apple Watch.
It’s amusing to watch those without Apple Watches wasting time obsessing over their phones all day, saying things like “Well, Apple Watch isn’t for me” – especially knowing that one day, sooner or later, they’ll also be wearing Apple Watches and then they’ll finally get it, too.
Taking off the Apple Watch for one week – don’t ever make me do that again! – July 14, 2015
My week without Apple Watch – July 7, 2015
The Inquirer reviews Apple Watch: ‘Undoubtedly the best smartwatch’ – June 26, 2015
Newt Gingrich reviews Apple Watch: ‘Very helpful and surprisingly natural’ – June 19, 2015
One month with my Apple Watch: Why I’m loving it – June 17, 2015
Dalrymple reviews Apple Watch: ‘My most personal review ever’ – June 16, 2015
Apple Watch: 45 days later – June 8, 2015
Computerworld’s deep-dive Apple Watch review: ‘After a month of use: Very positive’ – June 8, 2015
Living with Apple Watch: One month in – June 3, 2015
Apple Watch: The early adopter’s take – June 1, 2015
Jean-Louis Gassée: Five weeks with Apple Watch – May 31, 2015
Ben Thompson: Apple Watch is being serially underestimated – May 20, 2015
BGR reviews Apple Watch: ‘A major technological achievement; you won’t want to take it off’ – May 7, 2015
The Telegraph reviews Apple Watch: Object of desire – May 7, 2015
Cult of Mac reviews Apple Watch: ‘Futuristic, fun and fan-flipping-tastic’ – April 28, 2015
PC Magazine reviews Apple Watch: ‘The best smartwatch available’ – April 28, 2015
Apple Watch owners shame so-called professional reviewers – April 27, 2015
Tech.pinions’ Ben Bajarin reviews Apple Watch: ‘Powerful’ and ‘completely new’ – April 8, 2015
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]