Apple Watch “has just edged out Rolex (and Tag Heuer, Cartier, and Patek Phillippe) to become the most obsessed-over ‘luxury’ watch brand, according to a luxury brand report by analytics company NetBase,” Hannah Ongley reports for Details. “It sounds a bit ridiculous to put the Apple Watch in the same category as tourbillons that frequently fetch over $1 million. Evidently luxury, in this context, is less about price tags and more about the fancy ‘vibe’ conveyed by collaborations with high-end French fashion houses and retail stores run by a former Burberry CEO.”

Ongley reports, “It is the only smartwatch to make the cut.”

“The report measured social media mentions and consumer sentiment from more than 700 million posts between 2014 and 2015,” Ongley reports.

Read more in the full article here.

“Overall, Apple made a strong showing on NetBase’s list, which awarded the overall top spot of best luxury brand to Chanel,” Luke Dormehl reports for Cult of Mac. “Apple as a company came in at #4, while the iPhone was ranked #11, and the Apple Watch came in at #13. The iPad, meanwhile, dropped off the list completely compared to previous years.”

Apple Watch Hermès with Double Tour leather band

Apple Watch Hermès with Double Tour leather band

 
Dormehl reports, “Recently, trendy lifestyle magazine Wallpaper* named the Apple Watch Hermès as 2015’s ‘Life Enhancer of the Year’ in its annual design awards.”

Read more in the full article here.

MacDailyNews Take: And that’s only in the first year!

SEE ALSO:
Apple’s Angelea Ahrendts makes her mark on Apple Stores by going ‘ultraluxe’ – December 8, 2015
Apple and Hermès collaborate on luxurious Apple Watch Hermès collection – September 10, 2015
Apple Watch is making the luxury watchmakers uncomfortable – May 29, 2015
As Swiss watchmakers dismiss Apple Watch, Swiss National Bank increases Apple holdings by 60 – May 10, 2015
Apple Watch Edition is poised to disrupt the classic Swiss watch – April 16, 2015
Jean-Claude Biver changes his tune, calls Apple Watch ‘a fantastic product, an incredible achievement’ – January 20, 2015
TAG Heuer plans smartwatch as honcho Jean-Claude Biver changes mind as Apple Watch looms – December 16, 2014
Apple Watch starts countdown on face off with Swiss industry – October 31, 2014
The fashion elite crowd around Apple Watch at Colette in Paris – September 30, 2014
Jean-Claude Biver: ‘The Apple Watch cannot compete at all with European watches’ – September 15, 2014
Jean-Claude Biver: Apple Watch ‘too feminine; looks like it was designed by a student in their first trimester’ – September 16, 2014
Barclays: Apple Watch could crush companies like Fossil – September 16, 2014
Jean-Claude Biver: ‘The Apple Watch cannot compete at all with European watches’ – September 15, 2014
Old school watch makers don’t get Apple Watch – September 12, 2014
Apple Watch, the world’s first real smartwatch, will be a massive hit – September 9, 2014
Apple iWatch designer Jony Ive: Switzerland is in deep shit – September 4, 2014