MCX’s CurrentC may not launch until next year

“CurrentC, the payments app being created by a consortium of big retailers known as MCX, may not launch widely this year as originally planned, MCX CEO Brian Mooney told Re/code in an interview on Tuesday,” Jason Del Rey reports for Re/code.

“The company will begin a public pilot of its app in Columbus, Ohio in a few weeks and will not rush a wider rollout if the product is not ready, he said,” Del Rey reports. “CurrentC’s beta users can only pay using one of three options: a store’s private-label payment card, direct hookups with their checking accounts or gift cards.”

“MCX attracted a bunch of attention last year when two of its member merchants, CVS and Rite Aid, shut down support for Apple Pay after briefly accepting it as a payment option. On Tuesday, though, Rite Aid said it would start accepting Apple Pay later this month, and other MCX merchants such as Best Buy have announced plans to accept Apple Pay later this year,” Del Rey reports. “Still, Mooney said he believes CurrentC will be one of the “great competitors” in the space.”

Read more in the full article here.

MacDailyNews Take: MCX CEO Brian Mooney is delusional.

Boycott CVS, Walmart, and any other company that willfully turns off NFC in a effort to block the vastly more secure, much more private, and far easier-to-use Apple Pay service.

CurrentC-backer Rite-Aid capitulates, to accept Apple Pay at 4,600 U.S. stores starting this Saturday – August 11, 2015
Apple Pay rival ‘CurrentC’ to get limited trial run in stores next month – July 24, 2015
Apple Pay stands to gain from MCX’s CurrentC disarray – May 18, 2015
Apple Pay is destroying MCX’s CurrentC – May 11, 2015
Best Buy capitulates, to accept Apple Pay despite CurrentC allegiance – April 27, 2015
Major retailers see Apple Pay wave – November 17, 2014
In only 3 weeks, Apple Pay is changing how consumers pay – November 17, 2014
Boycott CVS and Rite Aid – October 27, 2014
Bad business: CVS and Rite Aid antagonize their most well-heeled customers by blocking Apple Pay – October 27, 2014
CVS stores reportedly disabling NFC to shut down Apple Pay – October 25, 2014
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Apple’s iOS dominates in richer countries, Android in poorer regions – March 25, 2014
Twitter heat map shows iPhone use by the affluent, Android by the poor – June 20, 2013
iPhone users smarter, richer than Android phone users – August 16, 2011
Yankee Group: Apple iPhone owners shop more, buy more, remain more loyal vs. other device users – July 20, 2010


  1. “beta users can only pay using one of three options: a store’s private-label payment card, direct hookups with their checking accounts or gift cards.”

    Tell me why I would even bother with any of these? I can just as well pull out my every-day credit card, and WAS previously able to use Apple Pay w iPhone or Apple Watch. A “private label payment card”? “hookups with my checking account”? Please. Dream on.

  2. What idiots. They sign exclusivity agreements that last a set number of years, and then can’t get the stupid thing up and running before that time expires. Since it’s obvious the point of exclusivity was to get their system established, why wouldn’t they base the term of exclusivity on whenever they rollout + x number of months, rather than lifting it after so many years, whether it’s ready or not?

    Everything about CurrentC screams incompetence.


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