Starting today, Best Buy customers can use Apple Pay to make purchases in the Best Buy app when using an iPhone 6 or iPhone 6 Plus. A free update is now available in the Apple App Store.

All U.S. Best Buy stores will begin accepting Apple Pay later this year.

“Today’s consumers have many different ways to spend their money and we want to give our customers as many options as possible in how they pay for goods and services at Best Buy,” the company said in a statement.

The acceptance of Apple Pay in the Best Buy app is the latest enhancement for Best Buy’s mobile platform. Best Buy is opening a technology innovation office in Seattle this summer to focus largely on mobile and will continue to implement new tools to enhance the customer experience in this important growth area.

MacDailyNews Take: So, how long until the other MCX merchants wake up and smell the coffee?

Boycott CVS and Rite Aid and any other company that willfully turns off NFC in an effort to block the vastly more secure, much more private, and far easier-to-use Apple Pay service.

[Thanks to MacDailyNews Readers “Fred Mertz, “silverhawk1,” and “Lynn Weiler” for the heads up.]

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