“After shunning Apple Pay last fall, drugstore chain Rite Aid is reversing course,” Leena Rao reports for Fortune. “The company announced this morning that it will start accepting Apple’s mobile payments technology at all of Rite Aid’s nearly 4,600 stores in the U.S starting Saturday, August 15.”

“Last October, Rite Aid reportedly disabled Apple Pay in favor of accepting a rival mobile payments system that was being developed by a group of merchants, also known as the Merchant Customer Exchange (MCX). Other MCX retailers included CVS, Target, Best Buy, and Walmart,” Rao reports. “Rite Aid isn’t the first MCX merchant to start accepting Apple Pay—Best Buy also started accepting the payments technology earlier this year. Dunkin’ Donuts and Kohl’s have said they will start rolling out Apple Pay by the end of the year. And Target has been accepting Apple Pay within its app since October.”

Rao reports, “It’s unclear where these developments leave CurrentC’s prospects as a viable alternative to Apple Pay…”

Read more in the full article here.

MacDailyNews Take: It’s clear to us: CurrentC is DOA.

Our boycott of Rite-Aid ends this Saturday.

Please continue to boycott CVS, Walmart, and any other company that willfully turns off NFC in a effort to block the vastly more secure, much more private, and far easier-to-use Apple Pay service.

Apple Pay rival ‘CurrentC’ to get limited trial run in stores next month – July 24, 2015
Apple Pay stands to gain from MCX’s CurrentC disarray – May 18, 2015
Apple Pay is destroying MCX’s CurrentC – May 11, 2015
Best Buy capitulates, to accept Apple Pay despite CurrentC allegiance – April 27, 2015
Major retailers see Apple Pay wave – November 17, 2014
In only 3 weeks, Apple Pay is changing how consumers pay – November 17, 2014
Boycott CVS and Rite Aid – October 27, 2014
Bad business: CVS and Rite Aid antagonize their most well-heeled customers by blocking Apple Pay – October 27, 2014
CVS stores reportedly disabling NFC to shut down Apple Pay – October 25, 2014
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Apple’s iOS dominates in richer countries, Android in poorer regions – March 25, 2014
Twitter heat map shows iPhone use by the affluent, Android by the poor – June 20, 2013
iPhone users smarter, richer than Android phone users – August 16, 2011
Yankee Group: Apple iPhone owners shop more, buy more, remain more loyal vs. other device users – July 20, 2010

[Thanks to MacDailyNews Reader “eldernorm” for the heads up.]