Apple wants to start producing vehicles as soon as 2020, sources say

“Apple Inc., which has been working secretly on a car, is pushing its team to begin production of an electric vehicle as early as 2020, people with knowledge of the matter said,” Tim Higgins reports for Bloomberg. “The timeframe — automakers typically spend five to seven years developing a car — underscores the project’s aggressive goals and could set the stage for a battle for customers with Tesla Motors Inc. and General Motors Co., both of which are targeting a 2017 release of an electric vehicle that can go more than 200 miles on a single charge and cost less than $40,000.”

“‘That’s the inflection point — the proving ground — that brings on the electric age,’ Steve LeVine, author of ‘The Powerhouse,’ a book about the automotive battery industry, said on Bloomberg TV Thursday. ‘Now you have Apple coming in and this is critical mass. Was GM really going to be able to match Tesla? Apple can,'” Higgins reports. “Apple may decide to scrap its car effort or delay it if executives are unhappy with progress, as they’ve done before with other secret projects, the people said. The car team, which already has about 200 people, began ramping up hiring within the past couple of months as the company sought out experts in technologies for batteries and robotics, said one of the people.”

Read more in the full article here.

[Thanks to MacDailyNews Readers “Fred Mertz” and “David E.” for the heads up.]

Related articles:
Why Apple is all charged up about electric cars – February 19, 2015
Apple Car should have Detroit shuddering in absolute fear – February 19, 2015
Lawsuit claims Apple poaching auto engineers to build large-scale battery division – February 19, 2015
Apple poached workers for new battery division, A123 Systems lawsuit claims – February 18, 2015
Apple Car: Apple’s ambition knows no bounds – February 18, 2015
Rethinking the Apple Car. Rethinking Apple. – February 18, 2015
Forget the rumor: Apple will never build cars – February 17, 2015
The real battle Apple is waging in autos – February 17, 2015
O’Leary: Yes, give me the Apple car – February 17, 2015
Will Apple become a car maker or a platform/content aggregator? – February 17, 2015
An Apple Car is exactly what investors want – February 17, 2015
Apple’s electric car dreams may bring auto industry nightmares – February 17, 2015
Jean-Louis Gassée: The fantastic Apple Car is a fantasy – February 16, 2015
Apple is already positioned to be a car company in many ways – February 16, 2015
Why Tim Cook would want to build an Apple Car – February 14, 2015
Apple working on self-driving electric car, source says – February 14, 2015
Apple’s project ‘Titan’ gears up to challenge Tesla in electric cars – February 13, 2015
Apple’s next big thing: The Apple Car? – February 13, 2015
Apple hiring auto engineers and designers – February 13, 2015

17 Comments

  1. Really, just make it a modern Carver. Like that concept I saw once called Flyer or something like that three wheel car. Might as well be as dreamy as we can since this is all vapor BS from the media.

  2. Many companies have tried to compete with Apple thinking it was a music player builder, or a phone builder, or (soon) a watch builder. The ‘disruption’ Apple has brought to those markets is legendary because their competition just does not grasp that Apple is none of those. They are a design company melding beautiful design with high technology into their own ecosystem. The dorky looking Sony glasses are a prime example of what they are NOT. Were Apple to design a car, they probably would not build it. Other companies such as Foxcon, or others yet to be named would likely build it. The smart move would not to be to try to compete, but to try to be their prime contractor. To go back now and build a competing design driven company ecosystem would be a huge task, one I see NO ONE even attempting or even seeming to grasp.

Add Your Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.