Apple CEO “Cook has been saying for years — in various ways — that Apple chooses to build products that delight and impact people’s lives,” Maxcer writes. “When you pair that straightforward goal with Cook’s apparent passion for a more environmentally friendly Apple — case in point, the recent $850 million investment in solar energy to power Apple’s operations in California — the notion of building an electric car starts to fit into Cook’s Apple.”
“Not only do cars have massive room for improvement around design, simplicity, and efficiency, there is also great room for user-based improvements,” Maxcer writes. “A car represents a starting point for a very worthy challenge for Apple. Could Apple make cars safer? More energy-efficient? Quite possibly.”
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