“You didn’t have to look too far to spot the action at Clive Davis’ pre-Grammy gala on Feb. 7. Ground zero was table 108, where Apple CEO Tim Cook, senior vp Internet software and services Eddy Cue, iTunes vp Robert Kondrk and Beats co-founder and title-less Apple executive Jimmy Iovine were seated alongside former U.S. Vice President Al Gore and former House speaker Nancy Pelosi,” Shirley Halperin and Ed Christman report for Billboard. “After a shout-out from the party’s host (Davis called Cook a ‘special human’), music execs lined up single file for an audience with the Apple contingent — not to mention selfies and overshares about their first Macs.”

“Cue and Kondrk happily obliged, posing with Universal Music Group chairman/CEO Lucian Grainge and Glassnote founder Daniel Glass, and asking greeters if they already had ‘met with Jimmy.’ Goodfellas vibe aside, it was a legitimate business question, since Iovine has devoted recent weeks to meeting face-to-face with senior execs from major labels and the major indies,” Halperin and Christman report. “A nondisclosure agreement preceded every sit-down, but details are emerging about the nature of the talks, which point to a possible spring/certain summer launch of a new music service — a crucial time for the company as it struggles to adapt from downloads to streaming.”

“A source familiar with the talks says the tech giant, which reported first-quarter revenue of $74.6 billion on Jan. 27, has its sights set on more than just streaming,” Halperin and Christman report. “Apple’s presence in the music business, says the insider, “‘is to be the music business; it’s not to compete with Spotify.'”

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MacDailyNews Take: Domination.