“Apple Inc. has revolutionized music and phones. Now it is aiming at a much bigger target: automobiles,” Daisuke Wakabayashi and Mike Ramsey report for The Wall Street Journal.

“The Cupertino, Calif., company has several hundred employees working secretly toward creating an Apple-branded electric vehicle, according to people familiar with the matter. The project, code-named ‘Titan,’ initially is working on the design of a vehicle that resembles a minivan, one of the people said,” Wakabayashi and Ramsey report. “Apple often investigates technologies and potential products, going as far as building multiple prototypes for some things that it won’t ever sell. Any car would take several years to complete and obtain safety certifications.”

“But the size of the project team and the senior people involved indicate that the company is serious, these people said. Apple executives have flown to Austria to meet with contract manufacturers for high-end cars including the Magna Steyr unit of Canadian auto supplier Magna International Inc.,” Wakabayashi and Ramsey report. “Apple hopes to put its stamp on the electric vehicle market in the same way it did the smartphone with its iPhone, said a person familiar with its work.”

“Mr. Cook approved the car project almost a year ago and assigned veteran product design Vice President Steve Zadesky to lead the group, the people familiar with the matter said. Mr. Zadesky is a former Ford engineer who helped lead the Apple teams that created the iPod and iPhone,” Wakabayashi and Ramsey report. “In September, Apple hired Johann Jungwirth, who had been the president and chief executive of Mercedes-Benz Research and Development North America, which has operations in Sunnyvale, Calif., near Apple’s campus, according to his LinkedIn profile.”

Read more in the full article here.

MacDailyNews Take: Forget Tesla, here’s some advice for the entire automobile industry: Cower in fear.

But, first, give us some quotes along the lines of how “PC guys are not going to just walk in.” It’s way more fun that way!

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Apple hiring auto engineers and designers – February 13, 2015