Apple stock price swoons after Cirrus Logic warns

“A disappointing quarterly report from one of Apple Inc.’s major suppliers is pushing Apple shares to fresh lows,” Steven Russolillo reports for The Wall Street Journal.

“Chip maker Cirrus Logic last night offered bleak first-quarter revenue guidance, attributing the pitfall to ‘a decreased forecast for a high volume product as the customer migrates to one of Cirrus Logic’s newer components,'” Russolillo reports. “Cirrus’s audio chips are used in Apple’s iPads and iPhones.”

Russolillo reports, “Apple shares fell as much as 5.3% to $403.67, the lowest level since January 2012. Wednesday’s marks its second largest single-day drop since January 24, when shares fell 12% after Apple reported disappointing quarterly results.”

MacDailyNews Take: Yeah, Apple’s ‘disappointing’ quarter was only the most profitable quarter for a tech company in history.

Russolillo reports, “One way the company could juice the stock price is by making a long-awaited cash announcement. As MoneyBeat pointed out yesterday, Apple disclosed more than two months ago that its management and executive teams were in active discussions about returning more cash to shareholders. One analyst predicted such an announcement may not come until weeks after Apple reports quarterly results on April 23. Perhaps a deeper slide in the stock price could prompt more immediate action on such a cash announcement.”

Read more in the full article here.

MacDailyNews Take: Cirrus Logic attributed the guidance to “a decreased forecast for a high volume product as the customer migrates to one of Cirrus Logic’s newer components.” Ooh, Apple is doomed. Doomed, we tell you!

I know there has been lots of rumors about order cuts and so forth and so let me just take a moment to make a comment on these. I don’t want to comment on any particular rumor because I would spend my life doing that but I would suggest it’s good to question the accuracy of any kind of rumor about build plans and also stress that even if a particular data point were factual it would be impossible to accurately interpret the data point as to what it meant for our overall business because the supply chain is very complex and we obviously have multiple sources for things, yields might vary, supply performance can vary. The beginning inventory positions can vary, I mean there is just an inordinate long list of things that would make any single data point not a great proxy for what’s going on.Apple CEO Tim Cook, Q113 conference call with analysts, January 23, 2013

Overheard at a meeting between analysts and hedge fund managers back in September 2012:

“If we repeat the lies often enough, people will believe them. Even the financial media of record will begin to parrot it. At that point, they’ll foment for us. Once we knock the stock on its ass, it’ll be easier to force them to hand over billions from their obscene cash hoard.” (clinking of Martini glasses amid guffaws)

Oh, wait, we just thought we heard that. Never mind.

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Study: iPhone users vastly outspent Android users on apps, respond much better to ads – August 20, 2012

68 Comments

    1. Cirrus logic will soon be choking.

      They are obviously disgruntled. The article stated that Cirrus made 90% of their revenue from apple work – after today the number will be zero, unless they already got axed by Apple and are now just lobbing hand grenades as sour grapes.

      Where is your dignity, Cirrus???

      1. I just re read the article twice, it DID NOT say that Cirrus made 90% of their revenue from Apple. It did say the ESSI ‘blamed Apple for losing its mobility mojo” Which is just pure, unadulterated BS since the article not only didn’t name Apple as the customer, but clearly stated that the customer was migrating to one of Cirrus’s newer components. It was Steven Russolillio, the author who inserted the comment about how Cirrus makes the audio chips for Apple’s iPhone and iPad.

        How does an article about a missed Cirrus revenue projection turn into an article about how Apple is doomed? Cirrus supplies chips for more purposes than audio to more customers than Apple. The headline didn’t even mention Cirrus, it said “APPLE SHARES SLIDE BELOW $400” the article was only updated to reflect the fact that AAPL dipped below $400. Hit whore ‘journalism’ at its worse

  1. MDN…your constant fanboyistic rants are sad and beyond reason. Real people are losing money because their cherished company sits on their ass and says nothing. They have abandoned their shareholders. I’m disgusted. I hope that they right the ship but as we all know hope is a bad investment strategy.

        1. welcome to one of the most manipulated stocks of all time…

          I sold my AAPL long ago… and i got in at $19 and $8.50… to do *gasp* stock options…

          those shares are long gone… and i am out of options as well…

          If anything, put options would have protected AAPL on the downside… this is one of those stocks that will take a beating with any negative news… so option puts in the 6 month range would have been good in hindsight…

        2. When you bought these stocks from Apple did you pay extra for the money back guarantee?

          You didn’t buy from Apple! Boy, did you screw up. When you buy stocks from third parties there is no guarantee.

          Don’t blame Apple. Don’t expect them to bail you out.

      1. How about it doesn’t matter what price you bought in at, it matters only that the stock is down $300 as of today. So if you bought at $10 you’re up as of today. But you still lost $300 per share from last September. That’s the point. You’re down $300 per share from when you should have sold a AAPL. Quit trying to act like buy and hold forever makes sense. Too many people have lost too much money doing this. It’s not a plan. Full disclosure, I sold September 21,2012. I had a plan.

        1. depends. usually when a stock breaks down like this in such a short time the ceo would be shown the door. i think today is the day the board should start to seriously think about it. the mismanagement of the imac launch was the first step in the chain reaction that led to this day.

          apple seems to be sleeping. no new products in 8-9 months? that was their plan in october? no increase in dividends or buybacks while the stock breaks down on a daily basis? that is their strategy? a crash like this affects everyone: the employees with stocks (most of them) seeing their wealth melting in the sun, the management as a daily distraction and demotivation, the media and the perception of the public (apple is doomed!) and customers that always hear or read about problems at apple not being so sure about their buying plans anymore.

          i am a longtime apple fan (20 years) and stockholder (10 years) but i am not so sure about this leadership team going forward.

        2. If you are a true long time Apple fan, then you already know its SOP and SSDD for Apple to be doomed, and going out of business any day now. Yep, Apple Computer, going out of business since 1986.

        3. Fanboys don’t like it when you’re honest around here Ralph. I’m used to it. Make my living with Macs. Been using them longer than many of these fanboys have been alive. Your comments about the leadership at Apple are valid. Apple is not doomed. They still make the best stuff. The stock was simply overbought and has come back down to earth. The problem is that some people failed to get out when it was so high and now they’re all pissed off. That’s understandable. I did that myself back in 2000. The difference is that I blamed myself not Wall Street or some conspiracy theory. I knew that I had failed to take my profit when I should have. I don’t blame others for my shortcomings.

    1. Oh so apple is at fault here? Your logic seems at fault here. Apple can’t convince nor force investors to invest. They seem to be the slave of the innocent, pure hearted analysts.

    2. Mattc why do you blame apple. The stock price drops because people are willing to sell it at a lower price. Why? Apple is still selling record numbers, products are still rated the highest, they have no debt and a hundred billion in the bank. They sell because the believe the FUD and crap spued and repeated by people like you.
      Or bad revues paid for by Samsung. Are you one of the paid students?

    3. Real people are losing money, so what? Are they incapable of taking it out and putting it somewhere else? Or maybe they will sue wallstreet and Apple for their own stupidity. Play the WS BS game, expect to be screwed. WS does NOT have your personal wealth or best interest at heart.

      Maybe those people made the mistake of thinking that Apple is APPL. Maybe they should learn the rules of the game before jumping on the playing field.

      IF WS was playing fair, or by any established rules or ethics, Apple’s best quarter ever for any tech company in history should have reflected in the price of APPL. Not only the record quarter, but 75% of all mobile industry profits, most sales in the app store ecosystem, and many other factors like huge cash pile, no debt should have APPL valued at at least $600. In case you didn’t notice WS doesn’t play fair, or look out for anyone except themselves.

    1. Yes, the stock drops because of a chip supplier report. Just as it would go higher on a better report from the chip supplier. That’s pretty simple to understand. Of course if it was a better report and the stock were up everyone here wouldn’t have their underwear in a twist. Right? And you’re correct, at this point a cash announcement won’t help much.

  2. So where’s our beloved Apple CEO regarding this matter, keeping
    quite again while AAPL drops almost 5%. Tell me it’s not CEO job
    to defend the AAPL price. Standard SOP ? So far AAPL is down
    $300 from its high and Cook said last year in tv interview not to bet against Apple. Well, investors traders had been betting against you
    for the last 8 months. Wake up or quit the job!

    1. don’t be a tool. How can Apple defend APPL, when they (Apple) have ZERO control of the manipulators, idiots, and trolls that control WS and the financial media outlets?

      WS doesn’t care about Apple, they don’t care about APPL, they certainly don’t care about you or any other investor. They are in it for themselves only.

      If Apple senior management were wasting time and effort trying to control WS there would be no Apple or Apple products for whinny assed investors to kvetch about, or for SameDung to copy.

      1. How can Apple defend APPL? easy.

        first of all, don’t keep silent! control the message, be aggressive against FUD attempts. call them out, hold them responsible. fight!

        second, manage the stockprice by buybacks. apple has the money to put a floor under the price and protect it against the shortsellers.

        apple’s shareprice is a reflection of the company. the crash we see on a daily basis right now is sending a strong message through the media to the buying public: that apple is in big trouble.

        it doesn’t matter that this might not be the case, it has been the dominating meme for the last 6 months and cupertino just keeps silent. it is not only irresponsible, it gets weirder by the day? are they asleep?

        1. When has stock buybacks ever helped a tech company? Or any company. The consensus is stock buy backs are a last desperate measure that only works for the very short term.

          How can you think that Apple buying back stock will stop the slide and put a floor under the price? It won’t. People like Cramer will start a rumor or float a story to beat down the price, then turn around and brag about it on his TV spot, claiming it was an experiment to show just how easy it is to manipulate the price. Or some other idiot will ‘accidentally’ tweet a part order drop from a second tier manufacture, and claim it means doom for Apple and the stock will fall. Apple cannot prevent that. Until there is some reform in the market making illegal to gain money on shorting, this sort of thing will continue to happen.

          Of course we have yet to see the results of the Dell buyout/ buyback, so who knows.

          Apple isn’t asleep, they are woking on new stuff, just like they have for the last 15 years. Maybe for that short period from 1997-98 Apple could say new products every 90 days, but thats not the case now. Hasn’t been for the last 12 years.

        2. it is called short squeeze. aapl has been the darling of the professional short sellers for the last few months because the stock is very sensitive to rumors and FUD. if you hit them hard a few times they might look somewhere else for their manipulations. if you just let them, like apple seems to be doing, they will happily continue.

          and secondly apple has so much money that they can really influence the stock price. that is something most companies can’t. they simply don’t have the resources. apple has more than enough of it. heck, soon they will be able to buyback half the company without taking on debt.

  3. The bottom line is this stock is being trashed on “lack of demand” that doesn’t really exist. Last i heard they couldn’t make their products fast enough. But i am pissed that the company does nothing to defend the stock. Split this sucker 10 for 1 and eliminate some of the influence these hedge fund #### bags have over the share price. Do an aggressive buy back that will leave the shorts twisting in the wind. I want them bleeding from every orifice now.

  4. Am I the only one that reads “a decreased forecast for a high volume product as the customer migrates to one of Cirrus Logic’s newer components,” as just that apple switched to a newer version of a logic board and that the margins on the new ones is slimmer for the time being? It isn’t saying that the orders fell, just that the orders for that exact model fell as they switched to a newer version that has yet to reach the peak of the economies of scale. I fail to see how that spells bad news for Apple iPhone sales, it just says that they switched logic boards and that this company isn’t going to make quite as much money on each one. Or am I missing something?

    1. That’s exactly how I read it. What is going on that others don’t read it that way? Including other posters here?

      The problem is not with Apple. They did post the most profitable quarter and still the stock dropped. There are idiot investors and/or stock manipulation at play. Okay. I don’t know. But I do know the normal parameters by which stock is bought and sold have not been in play with AAPL for a long time now. So since the stock is fully unpredictable using normal stock-metrics and company valuations and evaluations, the only safe thing to do is to get out. You can’t second guess fools.

  5. What males ANYONE think that Tim Cook or the board give a damn about the share price? A clue for the clueless: THEY DON’T! I think they are working on something so big, so bold, so game-changing that the share price will triple within days of it being announced. Why else would they be so quiet. Watches? A new phablet? An Internet-connected TV? No. More like Apple and GM will have a deal where iOS is integrated into all luxury cars on its own mobile network wherever GM sells luxury cars. Oh, and headrests connected to iTunes for streaming movies. And iRadio paired with a Bose sound system. And speed camera detection integrated. And and. You know, the Internet coin ovations device running the car. Maybe even autopilot, beating Google to the punch.

    Or maybe I’m dreaming. Someday?

    1. Agreed. They don’t sit around thinking about the share price. This is and should be derivative of what the company is doing, not the other way around. No company, especially Apple, should play to the share price. Apple makes technology. It does not manipulate stock price. That’s up to the Wall Street douche crew.

  6. MDN hasn’t Apple earned your “beleagured” prefix? I would say it did a while ago. You refuse to see that Apple has lost its cool. Stick a fork in MS? Stick two forks in AAPL.

  7. Cash would only help the stock in the short term, but once the cash goes they’ll just bash it down again for the same reasons they are now PLUS they’ll be able to say that Apple now doesn’t have huge stockpiles of cash so they’ll be able to imply things are even worse than they supposedly are now.

    Ultimately, the stock market is nothing to do with how good or bad a company is, it’s about how good or bad a company can be made to look by one group (analysts and people who make the obscene money even when things go down) in the eyes of others (everyone else).

    The people who make real money in the market have no interest in any company succeeding in the long term. If they could profit by destroying Apple (or any other company) they’d do it in a second.

  8. This is stupid, even a 6th grader could tell you that a little part in a big machine is just that, a little part, NOT the whole machine.

    Digging deeper, what exactly does Cirrus supply majorly for Apple? Audio chips. Who said Apple didn’t shift suppliers to another manufacturer?

    Did TI or someone else experience an upswing in Apple orders? We will never know, 1), because Apple’s supply chain isn’t just 3 or 4 manufactirers, and 2) reporting that someone else had an upswing in Apple business doesn’t fit WS and paid for media’s agenda to kick Apple.

    This is just another BS attempt to short and drive APPL down.

    1. Damn right a 6th grader and you. Like a. nascar racer, let us say his transmission blows. If he is a 6th grader he continues to race. What with it being just a tiny part of his big machine. Or maybe that is why they do not let 6th graders drive. Or a plane loses a wing, or a ship loses a rudder. See how this goes?

      1. Lets forget for a moment that Cirrus isn’t the only supplier of audio chips. Lets forget for a moment that Cirrus supplies many other customers. Lets forget for a moment that Cirrus never named the customer. Lets even put aside the fact that Cirrus said the customer was moving to a newer, better Cirrus part.

        The media jumped to the conclusion that since Cirrus is an Apple supplier, Apple must be the customer who dropped orders. Did the reporting outlet attempt to confirm that Apple was in fact the customer? Did they even bother to notice that the customer was just switching to a newer better Cirrus part? Or did they realize that just by implicating Apple, or mentioning Apple’s name that it would increase their website hits? This seems like an attempt to just get eyeballs, and unintended consequences of damage to AAPL price be damned.

        Now, lets even forget for a moment that an audio chip (Of which Cirrus isn’t the only supplier) could be compared to the transmission in a race car………. Just not buying it.

        And, for all those who keep kvetching about Apple being silent, why should the even bother since you and WS just ignore what they say anyway? Tim Cook already said during last quarters earning announcement (paraphrasing here) that predicting Apple’s condition based on a single supplier report wouldn’t work since the network and supply chain of Apple’s many different vendors is wide and deep.

        And yes, even a 6th grader could run circles around your faulty logic that if A=B, and B=C then A is absolutely without a doubt 100% = to C. Or to spell it out, If Cirrus supplies Apple, and Cirrus has an order drop, it does not mean that Apple is cutting orders because demand for their product is failing, which is what the article is saying.

  9. Riddle me this:

    If Apple’s taking 72 percent of the industry’s profit,
    if Apple’s Mac is the best PC selling in a 10 year shrinking PC industry,
    If everywhere you look you see iPhones, iPads, iPods and Apple products,
    If Apple’s quarterly profits are all record profit quarters,
    If Apple has no debt and more cash than any company in the world,
    If Apple is the penis envy of the corporate world,
    If Apple’s last quarter was the most profitable quarter for any company in the industry,

    and… Since ALL competing companies are at the same time showing terrible quarterly results and shrinking revenues…
    and… Since Apple is the only company tech company in the world to consistently lead the industry in product innovation and invention…

    How is it that anyone with half a brain concludes or concurs that Apple is doomed or deemed a bad investment and how is it that brainless investors, buy the incredible unsubstantiated and fabricated FUD that is fed to them by the worst credible, concocted pseudo writers and analists ever???

    Says as much about the FUD buyers as the perpetuators. IDIOCRACY.

    1. Breeze, thanks for stating it so well.

      Yet, the fact remains, AAPL is a bad investment. Since the problem is obviously not Apple Inc, why does no one question the sacrosanct holy all knowing all powerful analcysts and their Wallstreet masters? Why are the analcysts and WS not held accountable for their asinine actions?

      1. Same riddle…

        Because we are not actively pursuing the SEC and because partisan poison has pacified seekers of government regulation into submission. Only regulation, recognition of this criminality, reaction and enforcement of legal remedies will end it and protect investors, innovating companies, and enable true progress and participation without peril.

        1. Apple has plenty of room to expand and everything needed to keep being successful, so I agree with you there. But I also accept that a pessimistic outlook on Apple is real and affects its stock prices. So I’m trying to understand it, even though I don’t agree with it. (Have you ever heard of dialectical thinking?)

          I’m assuming the people who disagree with me are not idiots – that they are actually intelligent people with sound reasons for what they think – because that assumption is useful when figuring out people’s motivations.

          I think Apple investors on average don’t know or care as much about Apple as I do. Apple’s history isn’t secret, but its a long history, its full implications on people and technology is complicated, and extrapolating from it how Apple will do in the future can be exhausting. Therefore, most investors are looking at Apple like an ordinary technology company that is extremely popular right now. According to normal rules, what goes up must come down and trends in technology change suddenly and drastically. They simply don’t know enough Apple trivia to understand why it is the exception to these rules. The reasonable course of action, from their perspective, is to prepare for the Apple bubble to burst.

          I think understanding this perspective is crucial if you want to trade Apple stocks wisely.

  10. People, you are all forgetting here what Apple does and how and why!

    Apple doesn’t “pre-announce” upgrades or new products much at all.

    Apple lets the products announce themselves when they are in stock or nearly so (yeah a glitch happens once in awhile).

    Street traders plant these stories to whipsaw the weak and make money off them.

  11. Part of the genius of Steve Jobs was that he was focused on making terrific products and maximizing the user experience. Come what may after that. Usually what came was extreme success and growth for the company because the products and user experience were so freaking awesome. All this talk about how Tim Cook needs to have Apple make a cheap iPhone or Tim Cook needs to have Apple split the stock or pay a larger dividend… These are just ludicrous. Tim Cook needs to do one thing: continue having Apple focus on making incredible products with a great user experience. As long as Apple does that, people will buy the products and enjoy using them and keep coming back for more. Now, we could discuss whether this focus on great products is still happening at Apple, but all these other rants about protecting the aapl stock price by all these CEO MBA maneuverings just distract from what is really important. This is Tim Cook’s big test. Will he succumb to these distractions or maintain Apple’s focus on what is really important.

  12. Apple’s stock is dropping because it was overvalued in the eyes of those willing to buy it- plain and simple.

    Value has nothing to do with P/E ratios, last quarter’s sales or the spot price of tea in China. Value is what someone is willing to pay for an item. A BMW can have an $80k sticker but if it is sold for $70k it is not an $80k car regardless what BMW might think it is worth.

    Apple’s hardware business has shifted greatly to selling higher quantities of lower margin devices (iOS vs Macintosh) and even that market is thought by many to be nearing saturation. What that leaves are lower margin devices and Apple plays in that market at great danger to their brand’s reputation.

    On the software and services side Apple has a less than stellar record. iMovie ProX Vista Edition (Final Cut), Apple Maps on iOS, Ping, Safari on Windows & iTools/.mac/MobileMe/iCloud come to mind.

    Apple is a company trading on it’s rep with a truckload of money banked. The company- transformed by recent growth- now has significant overhead, tougher competition and no clear announced path forward. Even the Spaceship Campus is facing budget woes and construction delays while Cook fiddles and a HW designer has been put in charge of software development.

    When Apple gets it’s house in order the price will stabilize and grow. It dropped to $400 because it was vastly overpriced by wishful thinking, hype and fanboism.

  13. Maybe it is not good economic policy, in the middle of a serious recession, to do massive tax increases and increased government spending and regulations. I wonder if massive taxes and massive spending have a solid record of success in achieving prosperity. It will be impossible for Apple to succeed as long as our government continues to attack private industry and private wealth which is what fuels purchases of Apple products. Oh well, elections have consequences. Just three more years. Apple stock will be about $1 when Obama is done fixing the economy.

  14. reminder
    as a long term investor in AAPL i would like to “refresh”that even under steve Jobs we have seen apple share falling very hard..for no reason.
    in 2009 apple share fell at a level below the launch of the first iPhone…we made a ride to the cave from 210 to 77 $ about…
    I think Steve job declared” he will never understand Wall street”
    Don’t expect Tim Cook to move in my opinion because these people knows what they do..
    To invest in Apple you need courage and to believe in the company
    I think we will know more by the 23rd when apple will report earnings.
    This cirrus thing is stupid

    1. That’s about a 37% drop. When the iPhones were doing well and Steve Jobs was in fairly good health as far as we the people knew.

      Manipulation, thy name is Wall Street greed.

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