Apple stock price swoons after Cirrus Logic warns

“A disappointing quarterly report from one of Apple Inc.’s major suppliers is pushing Apple shares to fresh lows,” Steven Russolillo reports for The Wall Street Journal.

“Chip maker Cirrus Logic last night offered bleak first-quarter revenue guidance, attributing the pitfall to ‘a decreased forecast for a high volume product as the customer migrates to one of Cirrus Logic’s newer components,'” Russolillo reports. “Cirrus’s audio chips are used in Apple’s iPads and iPhones.”

Russolillo reports, “Apple shares fell as much as 5.3% to $403.67, the lowest level since January 2012. Wednesday’s marks its second largest single-day drop since January 24, when shares fell 12% after Apple reported disappointing quarterly results.”

MacDailyNews Take: Yeah, Apple’s ‘disappointing’ quarter was only the most profitable quarter for a tech company in history.

Russolillo reports, “One way the company could juice the stock price is by making a long-awaited cash announcement. As MoneyBeat pointed out yesterday, Apple disclosed more than two months ago that its management and executive teams were in active discussions about returning more cash to shareholders. One analyst predicted such an announcement may not come until weeks after Apple reports quarterly results on April 23. Perhaps a deeper slide in the stock price could prompt more immediate action on such a cash announcement.”

Read more in the full article here.

MacDailyNews Take: Cirrus Logic attributed the guidance to “a decreased forecast for a high volume product as the customer migrates to one of Cirrus Logic’s newer components.” Ooh, Apple is doomed. Doomed, we tell you!

I know there has been lots of rumors about order cuts and so forth and so let me just take a moment to make a comment on these. I don’t want to comment on any particular rumor because I would spend my life doing that but I would suggest it’s good to question the accuracy of any kind of rumor about build plans and also stress that even if a particular data point were factual it would be impossible to accurately interpret the data point as to what it meant for our overall business because the supply chain is very complex and we obviously have multiple sources for things, yields might vary, supply performance can vary. The beginning inventory positions can vary, I mean there is just an inordinate long list of things that would make any single data point not a great proxy for what’s going on.Apple CEO Tim Cook, Q113 conference call with analysts, January 23, 2013

Overheard at a meeting between analysts and hedge fund managers back in September 2012:

“If we repeat the lies often enough, people will believe them. Even the financial media of record will begin to parrot it. At that point, they’ll foment for us. Once we knock the stock on its ass, it’ll be easier to force them to hand over billions from their obscene cash hoard.” (clinking of Martini glasses amid guffaws)

Oh, wait, we just thought we heard that. Never mind.

Related articles:
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Apple iPad continues domination with over 80% usage share in U.S. and Canada – March 7, 2013
comScore: Google’s Android, Samsung continue to lose U.S. share to Apple’s iOS, iPhone – March 6, 2013
Apple iOS dominates mobile video viewing with 60% share vs. Android’s 32% – February 13, 2013
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Android’s unit share growth has not hurt Apple’s profit share – February 26, 2013
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Android’s Web share down 13% since November; Apple’s iOS now over 60% – February 1, 2013
IDC: Apple dominates worldwide tablet market with 43.6% unit share – January 31, 2013
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Eight reasons why Apple’s iPad will continue to dominate the tablet market – November 30, 2012
The Android engagement paradox – November 26, 2012
People buy more Android phone units and do less with them vs. Apple’s revolutionary iPhone – November 14, 2012
Study: iPhone users vastly outspent Android users on apps, respond much better to ads – August 20, 2012

68 Comments

    1. Cirrus logic will soon be choking.

      They are obviously disgruntled. The article stated that Cirrus made 90% of their revenue from apple work – after today the number will be zero, unless they already got axed by Apple and are now just lobbing hand grenades as sour grapes.

      Where is your dignity, Cirrus???

      1. I just re read the article twice, it DID NOT say that Cirrus made 90% of their revenue from Apple. It did say the ESSI ‘blamed Apple for losing its mobility mojo” Which is just pure, unadulterated BS since the article not only didn’t name Apple as the customer, but clearly stated that the customer was migrating to one of Cirrus’s newer components. It was Steven Russolillio, the author who inserted the comment about how Cirrus makes the audio chips for Apple’s iPhone and iPad.

        How does an article about a missed Cirrus revenue projection turn into an article about how Apple is doomed? Cirrus supplies chips for more purposes than audio to more customers than Apple. The headline didn’t even mention Cirrus, it said “APPLE SHARES SLIDE BELOW $400” the article was only updated to reflect the fact that AAPL dipped below $400. Hit whore ‘journalism’ at its worse

  1. MDN…your constant fanboyistic rants are sad and beyond reason. Real people are losing money because their cherished company sits on their ass and says nothing. They have abandoned their shareholders. I’m disgusted. I hope that they right the ship but as we all know hope is a bad investment strategy.

        1. welcome to one of the most manipulated stocks of all time…

          I sold my AAPL long ago… and i got in at $19 and $8.50… to do *gasp* stock options…

          those shares are long gone… and i am out of options as well…

          If anything, put options would have protected AAPL on the downside… this is one of those stocks that will take a beating with any negative news… so option puts in the 6 month range would have been good in hindsight…

        2. When you bought these stocks from Apple did you pay extra for the money back guarantee?

          You didn’t buy from Apple! Boy, did you screw up. When you buy stocks from third parties there is no guarantee.

          Don’t blame Apple. Don’t expect them to bail you out.

      1. How about it doesn’t matter what price you bought in at, it matters only that the stock is down $300 as of today. So if you bought at $10 you’re up as of today. But you still lost $300 per share from last September. That’s the point. You’re down $300 per share from when you should have sold a AAPL. Quit trying to act like buy and hold forever makes sense. Too many people have lost too much money doing this. It’s not a plan. Full disclosure, I sold September 21,2012. I had a plan.

        1. depends. usually when a stock breaks down like this in such a short time the ceo would be shown the door. i think today is the day the board should start to seriously think about it. the mismanagement of the imac launch was the first step in the chain reaction that led to this day.

          apple seems to be sleeping. no new products in 8-9 months? that was their plan in october? no increase in dividends or buybacks while the stock breaks down on a daily basis? that is their strategy? a crash like this affects everyone: the employees with stocks (most of them) seeing their wealth melting in the sun, the management as a daily distraction and demotivation, the media and the perception of the public (apple is doomed!) and customers that always hear or read about problems at apple not being so sure about their buying plans anymore.

          i am a longtime apple fan (20 years) and stockholder (10 years) but i am not so sure about this leadership team going forward.

          1. If you are a true long time Apple fan, then you already know its SOP and SSDD for Apple to be doomed, and going out of business any day now. Yep, Apple Computer, going out of business since 1986.

          2. Fanboys don’t like it when you’re honest around here Ralph. I’m used to it. Make my living with Macs. Been using them longer than many of these fanboys have been alive. Your comments about the leadership at Apple are valid. Apple is not doomed. They still make the best stuff. The stock was simply overbought and has come back down to earth. The problem is that some people failed to get out when it was so high and now they’re all pissed off. That’s understandable. I did that myself back in 2000. The difference is that I blamed myself not Wall Street or some conspiracy theory. I knew that I had failed to take my profit when I should have. I don’t blame others for my shortcomings.

    1. Oh so apple is at fault here? Your logic seems at fault here. Apple can’t convince nor force investors to invest. They seem to be the slave of the innocent, pure hearted analysts.

    2. Mattc why do you blame apple. The stock price drops because people are willing to sell it at a lower price. Why? Apple is still selling record numbers, products are still rated the highest, they have no debt and a hundred billion in the bank. They sell because the believe the FUD and crap spued and repeated by people like you.
      Or bad revues paid for by Samsung. Are you one of the paid students?

    3. Real people are losing money, so what? Are they incapable of taking it out and putting it somewhere else? Or maybe they will sue wallstreet and Apple for their own stupidity. Play the WS BS game, expect to be screwed. WS does NOT have your personal wealth or best interest at heart.

      Maybe those people made the mistake of thinking that Apple is APPL. Maybe they should learn the rules of the game before jumping on the playing field.

      IF WS was playing fair, or by any established rules or ethics, Apple’s best quarter ever for any tech company in history should have reflected in the price of APPL. Not only the record quarter, but 75% of all mobile industry profits, most sales in the app store ecosystem, and many other factors like huge cash pile, no debt should have APPL valued at at least $600. In case you didn’t notice WS doesn’t play fair, or look out for anyone except themselves.

    1. Yes, the stock drops because of a chip supplier report. Just as it would go higher on a better report from the chip supplier. That’s pretty simple to understand. Of course if it was a better report and the stock were up everyone here wouldn’t have their underwear in a twist. Right? And you’re correct, at this point a cash announcement won’t help much.

  2. So where’s our beloved Apple CEO regarding this matter, keeping
    quite again while AAPL drops almost 5%. Tell me it’s not CEO job
    to defend the AAPL price. Standard SOP ? So far AAPL is down
    $300 from its high and Cook said last year in tv interview not to bet against Apple. Well, investors traders had been betting against you
    for the last 8 months. Wake up or quit the job!

    1. don’t be a tool. How can Apple defend APPL, when they (Apple) have ZERO control of the manipulators, idiots, and trolls that control WS and the financial media outlets?

      WS doesn’t care about Apple, they don’t care about APPL, they certainly don’t care about you or any other investor. They are in it for themselves only.

      If Apple senior management were wasting time and effort trying to control WS there would be no Apple or Apple products for whinny assed investors to kvetch about, or for SameDung to copy.

      1. How can Apple defend APPL? easy.

        first of all, don’t keep silent! control the message, be aggressive against FUD attempts. call them out, hold them responsible. fight!

        second, manage the stockprice by buybacks. apple has the money to put a floor under the price and protect it against the shortsellers.

        apple’s shareprice is a reflection of the company. the crash we see on a daily basis right now is sending a strong message through the media to the buying public: that apple is in big trouble.

        it doesn’t matter that this might not be the case, it has been the dominating meme for the last 6 months and cupertino just keeps silent. it is not only irresponsible, it gets weirder by the day? are they asleep?

        1. When has stock buybacks ever helped a tech company? Or any company. The consensus is stock buy backs are a last desperate measure that only works for the very short term.

          How can you think that Apple buying back stock will stop the slide and put a floor under the price? It won’t. People like Cramer will start a rumor or float a story to beat down the price, then turn around and brag about it on his TV spot, claiming it was an experiment to show just how easy it is to manipulate the price. Or some other idiot will ‘accidentally’ tweet a part order drop from a second tier manufacture, and claim it means doom for Apple and the stock will fall. Apple cannot prevent that. Until there is some reform in the market making illegal to gain money on shorting, this sort of thing will continue to happen.

          Of course we have yet to see the results of the Dell buyout/ buyback, so who knows.

          Apple isn’t asleep, they are woking on new stuff, just like they have for the last 15 years. Maybe for that short period from 1997-98 Apple could say new products every 90 days, but thats not the case now. Hasn’t been for the last 12 years.

          1. it is called short squeeze. aapl has been the darling of the professional short sellers for the last few months because the stock is very sensitive to rumors and FUD. if you hit them hard a few times they might look somewhere else for their manipulations. if you just let them, like apple seems to be doing, they will happily continue.

            and secondly apple has so much money that they can really influence the stock price. that is something most companies can’t. they simply don’t have the resources. apple has more than enough of it. heck, soon they will be able to buyback half the company without taking on debt.

  3. The bottom line is this stock is being trashed on “lack of demand” that doesn’t really exist. Last i heard they couldn’t make their products fast enough. But i am pissed that the company does nothing to defend the stock. Split this sucker 10 for 1 and eliminate some of the influence these hedge fund #### bags have over the share price. Do an aggressive buy back that will leave the shorts twisting in the wind. I want them bleeding from every orifice now.

  4. Am I the only one that reads “a decreased forecast for a high volume product as the customer migrates to one of Cirrus Logic’s newer components,” as just that apple switched to a newer version of a logic board and that the margins on the new ones is slimmer for the time being? It isn’t saying that the orders fell, just that the orders for that exact model fell as they switched to a newer version that has yet to reach the peak of the economies of scale. I fail to see how that spells bad news for Apple iPhone sales, it just says that they switched logic boards and that this company isn’t going to make quite as much money on each one. Or am I missing something?

    1. That’s exactly how I read it. What is going on that others don’t read it that way? Including other posters here?

      The problem is not with Apple. They did post the most profitable quarter and still the stock dropped. There are idiot investors and/or stock manipulation at play. Okay. I don’t know. But I do know the normal parameters by which stock is bought and sold have not been in play with AAPL for a long time now. So since the stock is fully unpredictable using normal stock-metrics and company valuations and evaluations, the only safe thing to do is to get out. You can’t second guess fools.

  5. What males ANYONE think that Tim Cook or the board give a damn about the share price? A clue for the clueless: THEY DON’T! I think they are working on something so big, so bold, so game-changing that the share price will triple within days of it being announced. Why else would they be so quiet. Watches? A new phablet? An Internet-connected TV? No. More like Apple and GM will have a deal where iOS is integrated into all luxury cars on its own mobile network wherever GM sells luxury cars. Oh, and headrests connected to iTunes for streaming movies. And iRadio paired with a Bose sound system. And speed camera detection integrated. And and. You know, the Internet coin ovations device running the car. Maybe even autopilot, beating Google to the punch.

    Or maybe I’m dreaming. Someday?

    1. Agreed. They don’t sit around thinking about the share price. This is and should be derivative of what the company is doing, not the other way around. No company, especially Apple, should play to the share price. Apple makes technology. It does not manipulate stock price. That’s up to the Wall Street douche crew.

  6. MDN hasn’t Apple earned your “beleagured” prefix? I would say it did a while ago. You refuse to see that Apple has lost its cool. Stick a fork in MS? Stick two forks in AAPL.

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