To determine the current distribution of Web usage among leading tablet devices following the holiday season, Chitika Insights sampled U.S. and Canadian tablet ad impressions running through the Chitika Ad Network. The data used to compile current market share was drawn across the time range of January 19-25, 2013.

The share of North American tablet traffic coming from users of Kindle Fire tablets grew from 4.88 impressions per 100 iPad impressions (as reported in December) to 9.48 impressions, or 7.7% of the market as a whole. Google Nexus, Samsung Galaxy, and Barnes & Nobile Nook tablets also saw smaller gains this past month, with all three now constituting a combined 6.7% of North American tablet Web traffic.

In its post-holiday mobile device report (using data from December 1-27, 2012) Chitika measured Kindle Fire usage share within their network at 7.51% and it has remained relatively the same at 7.7% one month later. Similarly, the iPad was at 79% following the holiday season, and has recovered slightly to 81%.

Chitika: Share of U.S. and Canadian Tablet Web Traffic, January 19-25, 2013
Chitika: Share of U.S. and Canadian Tablet Web Traffic, January 19-25, 2013

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