The share of North American tablet traffic coming from users of Kindle Fire tablets grew from 4.88 impressions per 100 iPad impressions (as reported in December) to 9.48 impressions, or 7.7% of the market as a whole. Google Nexus, Samsung Galaxy, and Barnes & Nobile Nook tablets also saw smaller gains this past month, with all three now constituting a combined 6.7% of North American tablet Web traffic.
In its post-holiday mobile device report (using data from December 1-27, 2012) Chitika measured Kindle Fire usage share within their network at 7.51% and it has remained relatively the same at 7.7% one month later. Similarly, the iPad was at 79% following the holiday season, and has recovered slightly to 81%.
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